How Much Is It Worth?!

NOTE: This is a constantly updating post and subject to change as pieces are identified. If you would like to contribute to finding the UFOs from 2018, visit our comprehensive breakdown HERE.

As is becoming our annual tradition, Heaven and I have sat down with our notes, spreadsheets and calculators to bring you a comprehensive look at the value of the new clothing of 14 different royal ladies from around the world. Last year we brought you the number for 11 different ladies, and we heard your requests for us to include a few others. We are so happy to be able to include Queen Maxima of the Netherlands and the Duchess of Sussex this year, per your request, in addition to Princess Beatrice and Princess Eugenie.

You will notice that Her Majesty Queen Rania of Jordan is not on this year's list as she was last year. After discussions with the Royal Hashemite Court and the Office of Her Majesty, we have taken Her Majesty out of our tally and off of our website as to not cause any “damage” to her from our calculations of the yearly worth of her clothing. As a result of our discussions with members of the Court, we determine it was best for Her Majesty and UFONoMore.com to remove her from our tally and website.

When we calculate costs we break down the numbers into 3 categories:

  1. Pieces that remain UFO (Unidentified Fashion Objects)

  2. Pieces that are identified and costs can be found

  3. Pieces where the designer is known but the design is custom or a price us unknown

In very few instances, we will estimate a price of an article of clothing. This occurs when the piece is similar to a “base model” being sold and there are minor details changed (color, neckline, sleeves, etc). Out of 1,663 new pieces debuted this year by these ladies - only 34 of these pieces did we estimate a price. We mention this in an effort to convey the most transparent and accurate view of the costs.

Totals in Euros (Descending by 2018 Total)

Now onto the data! In total, these 14 royal ladies debuted clothing retailing over 1,195,497 € ($1,281,524 USD) during 2018 on clothings and accessories. This 1,195,497 € ($1,281,524 USD) takes into account the 1,095 pieces which were identified with costs or had costs estimated. Excluded from this tally was 568 pieces where the pieces remain UFO or are custom pieces.

Average Price-Per-Piece in Euros

We acknowledge that some of these tallies could be higher because a royal has more pieces identified than others - which is why we include the average price-per-piece graphic for you below. These numbers are calculated by dividing the cost of pieces we have prices for by the number of pieces we have prices for (Example: Even though Princess Charlene of Monaco had 51 new pieces, we divided her total amount by 24 because that was how many pieces we had prices for). This gives us a better idea of her spending habits and trends.

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The Duchess of Sussex has taken over the top spot in her first year as a royal. We have calculated her new clothing worth to be a whooping 479,048 € ( $509,278 USD) this year. That number is likely higher because only 256 pieces out of her 324 new pieces have prices and thus are included in this amount. One factor that we have tossed back in forth as we have watched this number climb is that included in this number are her Cartier Reflection Wedding Bracelet and Earrings. The idea has been bounced around that they were gifts from Prince Charles, which would see them removed from our tally because we do not include gifts from family members or Government Officials, however because the Palace has not confirmed either way we leave them in. The earrings and bracelet carry a hefty price tag of 206,022€ ($233,000 USD) so if they were indeed gifts, her total spending would be 273,026 € ($286,278 USD) which still has her in the top spot. Another thing to note is that her wedding ceremony gown is not included, as it was completely custom made for her by Givenchy and thus has no retail price. Her Stella McCartney gown is included as the designer released a near identical design. (Visit Meghan’s Mirror’s post for a further analysis)

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With the second highest amount, Crown Princess Mary comes next in the line up. With her 2018 wardrobe additions costing 102,914€ ($144,349 USD) for 105 pieces and debuting 170 pieces, she certainly has been stepping up her “fashion game” in the past few years. Mixing local and couture designers her average price-per-piece was 980€ ($1,089 USD), putting her in the middle of the ranking for our cost-for-pieces tally. (Visit Princess Marie’s Closet’s post for a further analysis)

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Next up is Sophie, Countess of Wessex who’s debuted 85 new pieces this year - totaling 86,675€ ($91,939 USD) for 60 of those pieces. She ranked 3rd highest on the average cost-per-piece with an average of 1,444€ ($1,532 USD) for 2018. Following her was Catherine, Duchess of Cambridge who debuted 117 new pieces this year. Of those 117 pieces, only 81 of them factored into her 80,237€ ($85,097 USD) total. While her numbers are lower than last year, it should be remembered that she also had a maternity leave during this year which left her out of the public eye for a few months.

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Princess Charlene always manages to find herself in the middle of the “rankings”; however, for 2 years in a row she remains in the top spot for average price-per-piece. Her total amount was 61,390€ ($65,178 USD) for 24 out of 51 total new pieces. While this total puts her in the middle, her price-per-piece average came in at 2,557€ ($2,715 USD) which was about 705€ ($733 USD) higher than the Duchess of Sussex who took the number 2 spot in the price-per-piece tally.

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Next up, was Queen Maxima of the Netherlands - whose new clothing retail value is probably double what we have calculated as we only have prices for 48 of her 108 new pieces for 2018; this resulted in a tally of 56,805€ ($60,383 USD). Most of her new pieces were custom pieces, many from Natan which result in 60 pieces where prices were unknown or remained unidentified- therefore excluded.

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Another new addition to our tally this year was Princess Beatrice who totaled in at 56,363€ ($59,817 USD) for 62 out of 88 new pieces. With her sister’s wedding being a major event in their family this year, Princess Beatrice made sure that she dressed the part all year long introducing Gucci designs into her wardrobe and continuing her love for loafer shoes.

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Princess Marie comes next in the tally spending 49,408 € ($58,042.70 USD) on 59 out of 96 new pieces. Her year saw her wearing Elie Saab for the first time, much to Heaven’s great pleasure! Her biggest splurge of the year was a new selection of jewels from her favorite designer Christine Hvelplund, which raised her average price-per-piece to 843€ ($967 USD). (Visit Princess Marie’s Closet’s post for a further analysis)

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The first Swede on the list is Crown Princess Victoria who debuted 133 new pieces this year. Continuing her pattern of championing Scandinavian designers, her total comes in to 44,095 € ($47,127 USD) for 98 of those pieces. Her choice to majorly favor Scandinavian designers resulted in her average price-per-piece being one of the lowest at 449€ ($480 USD). (Visit The Royals & I’s post for a further breakdown)

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Next up is Queen Letizia, who continued her love of high street brands which allowed her to debut 196 new pieces but remain a low figure on the tally. While 107 of those pieces factored into her total of 42,448€ ($45,054 USD) - it is safe to say that she knows how to get the most “bang-for-her-buck”.

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Next is Crown Princess Mette Marit of Norway, who was also away from the public eye for most of the year on medical leave. Spending 41,027€ ($43,594 USD) on 52 of her 76 new pieces, 2018 saw her splurging more a couple specialty pieces. Her price-per-piece average came to 789€ ($838 USD). *We have talked to the royal court and determined that one of items had a wrong identification and it was thus taken out of the total number until the correct identification could be confirmed*

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Princess Eugenie had an exciting year - both in her personal life and in fashion. Marrying Jack Brooksbank this autumn wearing a custom gown designed by Peter Pilotto and Christopher De Vos, her wedding weekend accounted for many custom gowns and outfits which are sure to bring her actual numbers up. She finished the year with a total of 37,512 € ($39,818 USD) for 43 out of her 60 new pieces this year. (Note: Her wedding outfits are not included in these numbers because they were custom made and therefore we don’t have a price for them)

Finishing our tally are Princess Sofia and Princess Madeleine of Sweden. Princess Sofia’s total came to 30,844€ ($33,049 USD) for the year which accounts for 72 of her 118 new pieces debuted this year. Princess Madeleine spent most of the year out of public eye, giving birth to Princess Adrienne and relocating her family to Florida which accounted for her low numbers. Her total came to 26,398€ ($28,493 USD) for 24 out of her 39 new pieces. However, when she did debut a new piece - it was typically from a luxury brand, as seen in her average price-per-piece amount of 1,099€ ($1,187 USD). (Visit The Royals & I’s post for a further breakdown)

In summary, the standings from 2018 are:

  1. Meghan, Duchess of Sussex

  2. Crown Princess Mary of Denmark

  3. Sophie, Countess of Wessex

  4. Catherine, Duchess of Cambridge

  5. Princess Charlene of Monaco

  6. Queen Maxima of Netherlands

  7. Princess Beatrice

  8. Princess Marie of Denmark

  9. Crown Princess Victoria of Sweden

  10. Queen Letizia of Spain

  11. Crown Princess Mette-Marit of Norway

  12. Princess Eugenie

  13. Princess Sofia of Sweden

  14. Princess Madeleine of Sweden

Did any of these numbers surprise you? Leave a comment and let us know!

**At face value our calculations are what the royal’s clothes are worth, and in theory, what they would cost for you or I to buy. However, we are not saying that these calculations are what the royals ladies specifically spent, as we cannot verify that. We fully recognize that royals may receive discounts, shop sales, or be gifted some of these pieces. However, in order to stay objective, we made the decision to only use the full retail value of the pieces so that we do not show bias. These numbers should be viewed as the retail cost of their new pieces, rather than the exact number they personally spent.**

If you would like to use these numbers for your own article - please make sure to credit us and link back to our original post. If you have any questions or want more information about the data posted here, send us an email .

Our favorite royal gowns


We've compiled our favorite royal gowns, and we included your picks, too. Thank so much to all of you who responded!

Brittani:

I didn't want to repeat choices I've already made in similar posts, but there are plenty that I just adore! 

I really like the gown Princess Tatiana of Greece and Denmark wore to the wedding of Prince Carl Philip of Sweden to Sofia Hellqvist in 2015. It was an off-shoulder, glittering bespoke gown by Celia Kritharioti. 

I also really like the pink Lela Rose gown then-Meghan Markle wore as a bridesmaid in her friend's wedding in 2016. 

@meghanmarkle/Instagram

@meghanmarkle/Instagram

Last but not least, I like the blue Bruce Oldfield gown Sophie, Countess of Wessex wore to the gala for the 60th anniversary of the Duke of Edinburgh Award in June 2016. 

Heaven:

I am pretty biased on this one but one of my favorite is the Elie Saab gown Princess Marie wore for the gala dinner for Crown Prince Frederik's 50th birthday. I love Elie Saab and I love Marie so this was my dream combo and I loved the result! I think the decision to removed the sleeves was the right decision as the sleeved version would have overwhelmed her I think.

Another favorite is the Rochas gown Queen Rania wore in 2006. It's one of my all-time favorite for Rania, it's so flattering, the color is beautiful and I loved the floral embroidery.

My third choice is the Ole Yde gown Crown Princess Mette-Marit wore in 2010 for Crown Princess Victoria and Prince Daniel's wedding. It was a very beautiful gown and I love the color and the styling! 

 

Laura:

Fadi el Khoury Victoria wore to Madeleine's wedding. It was so exquisite. It was wearable art. And the picture of Victoria in it carrying Estelle was the epitome of modern royalty in my opinion.

By Frankie Fouganthin - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=26551717

By Frankie Fouganthin - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=26551717

Par Engsheden red gown Victoria wore to the Nobels. It just screams grand and regal. It was also the perfect gown to showcase that amazing cross necklace.

Finally, a Erdem gown Mary wore to Harald and Sonja's 80th birthday. It's not as grand as other gowns, but the print just sings on Mary. She just owned this look, there's no other way to describe it.

Samantha:

Elie Saab for Victoria at her wedding concert the night before her wedding in 2010. 

Another Elie Saab, this time the gown Princess Madeleine wore to Prince Carl Philip's wedding. (Royal Central's Deputy Editor, Jamie Samhan told us this was her favorite, as well):

And this Ida Lanto Princess Sofia wore for an official dinner hosted in March 2017 at the Royal Palace. It can be seen in the video below:

Sarah:

This was too hard! I felt like I couldn’t betray these Swedish masterpieces:

Crown Princess Victoria's one-shouldered pre-wedding gown by Elie Saab for the concert the night before her wedding. 

This Fadi el Khoury gown Princess Madeleine wore for the Nobels and Min Stora Dag.

Photo Anna-Lena Ahlström, The Royal Court, Sweden

Photo Anna-Lena Ahlström, The Royal Court, Sweden

Lastly, this Ida Lanto gown Princess Sofia wore to the 2017 Nobels:

© Nobel Media AB 2017. Photo: Alexander Mahmoud

© Nobel Media AB 2017. Photo: Alexander Mahmoud

Your Thoughts:

Asten: The red gown at the 2014 Nobels. The "I'M A PRINCESS" gown.

 

JR‏  on Twitter sent us these:

Madeleine at Nobels and kids tea party in Al Khoury - Madeleine has never looked better and come on, this is the best royal engagement ever right?

Photo Kate Gabor, The Royal Court, Sweden

Photo Kate Gabor, The Royal Court, Sweden

Victoria at Madeleine's wedding in Al Khoury. Amazing, I remember the gasp of the commentators when the camera hit Victoria and I agree - Can you do anything other than gasp. Great accessorising, too - Lilian's tiara, Josefina's stomacher necklace, wee Estelle.

Victoria at her pre-wedding gala in Elie Saab. Baam! Except for her wedding day Victoria has never looked better. I know many don't like the foam but I do. Again great accessorising with the Cupid's arrow worn by her grandmother, the epaulett earrings.

 

Dianne Dunn‏  said: 

I loved Duchess Kate in this Jenny Packham ! It’s such a beautiful shade of blue with just the right amount of sparkle!!

British High Commission, New Delhi/Flickr

British High Commission, New Delhi/Flickr

 

Princess Victoria‏  told us: 

My favourite gown is the Elie Saab Victoria wore on her pre wedding concert. I've seen it at the Royal Wedding Dresses exhibition, it's my dream gown

 

Duchess of Pemberley's opinion. 

It was the Pronovias Sofia wore:

She also added the Alexander McQueen from the BAFTA's in 2017 saying, "Kate, who I love, doesn’t generally wow me with her evening gown choices, however, this one is a favorite"

 

Kat Es thoughts:

Mine are Victoria's Elie Saab gown from her pre-wedding concert, and Letizia's gown from William and Kate's pre-wedding dinner, Madeleine's Elie Saab from Carl Philip's wedding, Kate's light pink Jenny Packham gown she wore in 2011.

(Since the gowns of Victoria and Madeleine have been listed above several times, we aren't reposting those photos. Below are the Letizia and Kate gowns):

Europe Correspondent for Royal Central, Laura Dekkers, sent us her favorites, too:

I loved Princess Madeleine’s Ida Sjösedt gown (or skirt) with those flowers in 3D which she wore at the Polar Music Prize last year.

And a Classic one but still gorgeous is Crown Princess Victoria in Fadi El Khoury at Princess Madeleine’s wedding. A true piece of art! (See the pictures above)

Princess Madeleine in Fadi el Khoury at the Nobel Prize 2014.

 

Queen Mathilde in Jan Taminiau, a red gown that she wore in 2016 for a concert in the Netherlands at Centre for Fine Arts.

 

Crown Princess Mary in a white Erdem gown with flowers from the banquet in Norway and the Birgit Hallstein that she's worn on a couple of occasions (including the gala dinner ahead of King Willem-Alexander's inauguration as King in April 2013.

Reader and guest on our podcasts The Royal Watcher sent us:

Our favorite outfits we want Crown Princess Mary and Princess Marie to repeat

Crown Princess Mary: 

Brittani:

I'd love to see the peach and white ensemble again that she wore to present an award at Copenhagen Fashion Week's Designer Nest Awards in August 2015. She wore a peach Fonnesbech sleeveless coat, white Max Mara pants, and nude Valentino studded heels.

Another choice is one of my favorites of hers of all time. It was the muted green, one-shouldered Jesper Hovring gown that she wore at the Starry Starry Night Dinner in honor of The Alannah and Madeline Foundation in 2011.

Heaven:

I would love to see her wear the Max Mara dress she wore to Prince Oscar's christening in 2016. It was such a flattering and elegant outfit! 

I've always wanted her to wear this red Niels Kristiansen gown again. She first wore it for a gala dinner during an official visit to Australia in 2005. I just love the shape and she looked really good in it.

Laura:

First, I chose the Jesper Høvring gown she wore to the 2014 Bambi Awards.  The color and sparkle appeal to me, but what really puts it in the love category for me is the neckline.  It's unique but also very flattering, and Mary carries it so well.

I'd also love to see Mary rewear the Erdem gown from Harald and Sonja's 80th birthday celebrations.  She carried that print effortlessly, and it was one of my favorite fashion moments of the celebrations.

Sarah:

I'd like to see Mary in the light blue Claes Iversen coat (with the light pinkish/white hat by Jane Taylor) that she wore for the welcoming of the Belgian State Visit in 2017.

Like Laura, I want to see a repeat of the white, floral Erdem gown from Harald and Sonja's 80th birthday celebrations.

Samantha:

I want to see Mary in her white Temperley London ‘Berry’ lace dress from the second day of the Japan visit again from 2017. She was also in her light blue Gianvito Rossi heels and carried a nude Prada bag.

I also want to see another appearance of her Vilshenko dress from the US visit in October 2016. 

Princess Marie:

Brittani:

I would LOVE to see her in the black patterned dress by Designers Remix that she wore to International Copenhagen Fashion Week in 2013.

The other outfit I'd like to see Marie in again would be the one she wore for celebrations of the 60th birthday of the Epilepsy Hospital’s Children Department on September 25, 2015. Then, she wore a short-sleeved white blouse by Hugo Boss, a light pink Alexander McQueen blazer, black Jimmy Choo heels and a light pink Chanel clutch. It looked so flattering on her!

Heaven:

I would love to see Marie in the Temperley London white printed dress she first wore during the Olympic Games in Rio de Janeiro in 2016. I really loved the dress, specially the print and the slits.

The other outfit I chose is one of my favorite gown of hers. She first wore this Roberto Cavalli gown during the Gala Dinner hosted by Queen Margrethe for the Prince of Wales and the Duchess of Cornwall in 2012. Marie was still in maternity leave after the birth of Athena but she took a short break to attend the gala. It was the first and only time she wore Roberto Cavalli but this was such a flattering gown on her!

Laura:

I'd love to see another appearance of the black sleeveless sequin gown (worn twice in 2016 and to an event in conjunction with the Belgian State Visit in 2017). This gown is absolutely gorgeous, and selfishly I'm hoping the more appearances Marie makes in it the more likely we are to ID it.

I also chose this Hugo Boss dress first seen in November 2017.  I love the shape of this dress on Marie, and the gold details are divine!

Read more about the event here.

Sarah:

I want to see the navy lace gown by Rikke Gudnitz that she wore to a gala dinner in March 2016 at Amalienborg Palace.

I also want to see a repeat of the navy long-sleeved dress with white designs by Chloé that she wore to a garden party in 2012.

Samantha:

I would really like to see Marie in her Giambattista Valli red floral dress from the French embassy in 2017 again. 

I'd love to see her navy and pink Erdem floral dress from Prince Nikolai’s 18th birthday celebrations in August 2017 again!

© Kongehuset

© Kongehuset

Double take! A look at the dresses both Princess Madeleine and Princess Marie have worn

Princess Madeleine of Sweden and Princess Marie of Denmark have given us a double take with two outfits over the years. They have both worn a white BCBG gown and a light blue floral dress by Erdem. Let's take a look at the events they wore these to:

Princess Madeleine:

Madeleine wore the white gown by BCBG first in New York City on October 17, 2011, at the Angel Ball that took place at Cipriani Wall Street. It was in benefit of the Gabrielle's Angel Foundation. She was also wearing a black short-sleeved cape fur sweater from By Malina.

Naomi Campbell was honored during the event; others in attendance were Demi Moore, Tommy Hilfiger, and Kim Kardashian.

The Princess followed in Princess Marie's footsteps in wearing the floral, asymmetrical dress, just a few months later at the Te Deum service for her sister, Crown Princess Victoria's 40th birthday at the Royal Chapel of Stockholm Palace on July 14, 2017. Madeleine was also in a light blue Philip Treacy hat and matching pumps that are still UFOs. 

Princess Madeleine and her family were first to arrive. In attendance were the King, Queen, Victoria, Prince Daniel, Princess Estelle, Prince Oscar, Prince Carl Philip, Princess Sofia, Prince Alexander, Madeleine, Chris O'Neill, Princess Leonore and Princess Nicolas.

Princess Marie: 

Marie was the first to wear the light blue dress; she wore the long-sleeved floral dress by Erdem at a "Make a Wish Foundation" charity dinner with her husband, Prince Joachim in Copenhagen in April of last year. She wore a black coat and matching Jimmy Choo sparkling black heels with the dress. She wore a pair of dangling earrings, as well, that were first seen during the gala dinner in March 2017 for the King and Queen of the Belgians. 

Heaven provided insight last year on the event held in Copenhagen saying, "The Make-A-Wish Foundation was created 18 years ago in Denmark and has fulfilled 1700 ill children's wishes since then. The Foundation raised 620000 Danish Kroner during the auction."

©Billed-Bladet scans

©Billed-Bladet scans

The Princess wore the white BCBG gown (featuring ruffling on the skirt and a black belt) during the gala dinner during Slovakia state visit in 2012 at Fredensborg Palace. The gala dinner, full of tiaras, took place on the evening of the first day of the state visit. Along with her Order of the Elephant sash, she was wearing her normal Diamond Floral Tiara. 

Others in attendance included Queen Margrethe, Prince Henrik, Princess Benedikte, Crown Prince Frederik, Crown Princess Mary, and Prince Joachim. The state visit took place from October 23-24, 2012, with Her Majesty and Prince Henrik extending an invitation to Slovakia's President Ivan Gašparovič and his wife, Silvia Gašparovičová.

Marie had been off of maternity leave for a good while as she gave birth to her second child, Princess Athena just ten months before in January. 

Sadly, we do not have the rights to any photos from the state visit, but you can see the images here. 

Princess Marie in Armani in 2014 trip to New York

Back in September 2014, Princess Marie of Denmark traveled to the United States - New York City to be specific. While there, she attended an international conference on autism and opened the LEGO store on 5th Avenue. LEGO is a Danish company so it was fitting that a Danish princess opens the new flagship store.

On her last day in New York, September 26, 2014, Marie was on 5th Avenue to open the new LEGO store. For this occasion, the Princess wore a navy Emporio Armani dress with matching navy heels. The dress was short-sleeved and v-necked. She also kept her jewelery simple with a pair of earrings and a brooch on her right shoulder. Marie toured the store, mingled with guests, spoke to and played with the children invited to the opening and cut the red ribbon, with a pair of giant LEGO scissors, to officially open the store. 

The Princess wore this dress in navy while in New York.

The Princess wore this dress in navy while in New York.

Marie was impressed by one child who made the American and Danish flags out of LEGOs. She went on to spend an hour with the children in the store. 

You can see pictures from the day here.

The total amount “spent” by the royal ladies on clothes in 2017

It's time again to look over the amount spent the previous year by the royal ladies on their outfits. Our prices are based on the Euro for Crown Princess Victoria, Princess Sofia, Princess Madeleine, Crown Princess Mary, Princess Marie, Princess Charlene, Crown Princess Mette-Marit, the Duchess of Cambridge, the Countess of Wessex, Queen Letizia and Queen Rania. 

Regarding Queen Rania's (see below) and Crown Princess Mary's clothing, it is important that we mention Mary’s, we believe based on our research, are paid for by the taxpayers whereas we believe the others are not. For Crown Princess Mary, the Crown Prince Couple are given a parliamentary annuity each year which is to account for all of their expenses; additionally, Crown Prince Frederik's "personal savings" - worth reportedly up to $3billion in land holdings - also contribute (via the Sydney Herald). 

UPDATE: More information has come to our attention, and we want to clarify our information on Queen Rania. Her Majesty’s clothing is NOT paid for by the Jordanian taxpayer. At face value, our calculations are what Queen Rania (and the other royal women)’s clothes are worth, and in theory, what they would cost to buy. We cannot say for a fact that these royal ladies actually spent the amount as items could have been on loan or gifted, which does occur for some royal ladies. Additionally, we do not know if they were purchased at full price or with a high discount (like 50% off, for example). Therefore, the calculations should be seen more as what the wardrobes were worth in 2017.

We apologize for any confusion and misinformation earlier to our readers, Queen Rania, and the Royal Hashemite Court. We hope that people now take note of our update with verified information.

In total, the royal women spent a whopping 916,127.12 € in 2017 altogether - but these are only the pieces that were identified! Because there were some pieces that were custom made (like Nobel Prize Ceremony Gowns for example) we cannot give an exact estimate of what was spent. Please note that there are 347 pieces not included in this number. 

Now on to the rankings of who spent the most to who spent the least!

Screen Shot 2018-01-01 at 10.14.49 PM.png

Coming in first place was Queen Rania of Jordan whose new wardrobe was worth 267,238.00 €, with 29 of her custom outfits being excluded due to not knowing the price. 153 pieces were identified this year for her and seven pieces still being unidentified. The average price of her clothing per piece was 1,724.12 €. Queen Rania had a total of 191 new pieces.

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Second place belonged to Catherine, Duchess of Cambridge who spent an average 1,580.01 € per item. She had a total of 106 new pieces this year; 74 were identified with price and 8 are still outstanding. Her total spent on outfits in 2017 was 129,560.51€. 

Embed from Getty Images

Crown Princess Mary of Denmark ranked third, spending 91,869.22 € this year, of which 174 pieces were new. The average price per piece was 734.95 € with UFO No More identifying 117 with the price while 43 are still UFOs. 

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Fourth place in price spent goes to Princess Charlene who spent an average 2,575.44 € per piece for a grand total being 77,263.08 €. 26 pieces were identified with the price while 17 are still UFOs. Charlene had 56 new pieces in 2017.

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The Countess of Wessex was next spending 58,525.03 € in 2017 with an average price of 1,194.39 €. 43 were identified with 11 outstanding. Sophie, who had 60 new pieces, was followed by Queen Letizia who spent 51,342.97 € with the average per piece at 466.75 €. Fashion identifiers located 98 with the price with 22 still as UFOs. Letizia had 162 new.

Embed from Getty Images
Embed from Getty Images

Seventh place was Crown Princess Victoria, with her sister-in-law, Princess Sofia barely nudging out Victoria's sister, Princess Madeleine for eighth place. Victoria spent 50,737.17 € with an average per piece being 393.31 €. Sofia spent 37,323.72 € in 2017 with 583.18 € being spent per piece. Madeleine spent 37,235.67 € last year with the average per piece being 1,379.10 €. There were 125, 60 and 27 pieces identified with the price for Victoria, Sofia and Madeleine, respectively. There are UFOs for both Victoria and Sofia and 9 for Madeleine. In terms of the amount of new pieces, it was 152, 85, and 40 respectively for Victoria, Sofia, and Madeleine. 

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Crown Princess Mette-Marit came in after Madeleine, spending 25,263.26 € with the average price being 701.76 €. 35 pieces were found with the price, but there are 41 which are still UFOs. She had a total of 83 new pieces.

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The royal lady who spent the least was Princess Marie with a grand total of 23,512.86 €. Her average price per piece was 635.48 € with 34 pieces being identified with the price. However, 37 are still unidentified. Marie had 82 new pieces in 2017.

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The order for prices spent (from highest to lowest) are as follows:

1. Queen Rania of Jordan
2. Catherine, Duchess of Cambridge
3. Crown Princess Mary of Denmark

4. Princess Charlene of Monaco
5. Sophie, Countess of Wessex
6. Queen Letizia of Spain
7. Crown Princess Victoria of Sweden
8. Princess Sofia of Sweden
9. Princess Madeleine of Sweden

10. Crown Princess Mette-Marit of Norway
11. Princess Marie of Denmark

As explained below, there are many custom pieces that have been left out and therefore the numbers would be higher for each royal. The infograph below details who had the most new pieces, as well as who has the most that still need to be identified. 

Please note that our previous graphic had a mistake in in Crown Princess Mette Marit and the Duchess of Cambridge's numbers. The one above has been corrected.

Please note that our previous graphic had a mistake in in Crown Princess Mette Marit and the Duchess of Cambridge's numbers. The one above has been corrected.

**At face value our calculations are what the royal’s clothes are worth, and in theory, what they would cost for you or I to buy. However, we are not saying that these calculations are what the royals ladies specifically spent, as we cannot verify that. We fully recognize that royals may receive discounts, shop sales, or be gifted some of these pieces. However, in order to stay objective, we made the decision to only use the full retail value of the pieces so that we do not show bias. These numbers should be viewed as the retail cost of their new pieces, rather than the exact number they personally spent.**

* We have clarified our paragraph regarding tax payers paying for the clothing of Queen Rania and Crown Princess Mary.

If you would like to use these numbers for your own article- please make sure to credit us and link back to our original post. If you have any questions or want more information about the data posted here, send us an email .

Princess Marie at Prince Carl Philip and Sofia Hellqvist's wedding

First of all, Merry Christmas! From all of us here at UFO No More, we wish you all a very Merry Christmas and joyous 2018! 

For the wedding of Prince Carl Philip of Sweden to Sofia Hellqvist on June 13, 2015, in the Royal Chapel at Stockholm Palace, Princess Marie of Denmark wore a light green wide necked gown by Alberta Ferretti. Marie wore her Order of the Elephant sash and her Diamond Floral Tiara. 

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The wedding celebrations began on June 12 with a private dinner hosted by King Carl XVI Gustaf and Queen Silvia of Sweden on the island of Skeppsholmen. The next day the Royal Chapel hosted its seventh royal wedding that afternoon with the soon-to-be Princess Sofia wearing a wedding gown by Ida Sjöstedt. The ceremony was very modern by royal standards with pop songs being sung like Rhianna's "Umbrella" during the ceremony. 

Princess Estelle - Prince Carl Philip's niece - was one of the bridesmaids, alongside Anaïs Sommerlath, Chloé Sommerlath and Tiara Larsson. Jan-Åke Hansson served as best man.

Besides the Swedish Royal Family and Hellqvist family, others who attended included the Earl and Countess of Wessex; Queen Margrethe, Crown Prince Frederik, Crown Princess Mary, Prince Joachim and Princess Marie of Denmark; Queen Sonja, Crown Prince Haakon, Crown Princess Mette-Marit, Princess Märtha Louise of Norway (with then-husband Ari Behn); Queen Mathilde of Belgium; Princess Takamado of Japan; Prince Nikolaos and Princess Tatiana of Greece and Denmark; and Queen Máxima of the Netherlands.

Princess Marie at the 2016 and 2012 Olympic Games

Our co-editor, Heaven, discovered two tops Princess Marie wore at the 2016 and 2012 Summer Olympic Games. She wore a red Vero Moda top in 2016 in Rio de Janeiro and a gray top by the same designer in London. 

For the 2016 Rio Olympic Games, Marie, with her husband Prince Joachim, were accompanied by their two children: Prince Henrik and Princess Athena and Prince Joachim's two sons from this first marriage (to former Princess Alexandra): Prince Nikolai and Prince Felix. Young Athena was seen in a matching red shirt with her mom on one day!

Prince Henrik was with his parents in 2012, as well. 

She was seen in various red, white, and gray Denmark team tops throughout both Olympic Games to show her support for her adopted home country of Denmark. You can see her above in one of the gray tops in 2016. Of course, it is safe to assume she was also rooting for her native country of France both times, as well. 

Princess Marie at a State Dinner for the Prince of Wales

In March 2012, the Prince of Wales and the Duchess of Cornwall carried out an official tour of Denmark. This tour was conducted in a busy year as the United Kingdom and the Commonwealth celebrated Queen Elizabeth II's Diamond Jubilee. This tour was conducted as a way of linking Scandinavia and the United Kingdom in such a momentous year. 

On the third day of the tour they took part in a state dinner at Amalienborg. This wasn't a full white tie occasion so there were no tiaras but it was still a glitzy occasion complete with ball gowns. 

Mary wore a midnight blue dress with a delicate detail on the shoulder. The dress was designed by Roberto Cavalli, as identified by one of our incredible co-founders. 

It seems it was a joyful occasion all around. Everyone from Queen Margrethe to Princess Benedikte were present at the event to welcome the British contingent and Marie and Joachim were spotted laughing together. 

Princess Marie at the 2014 New Years Court

Heaven has discovered that, in 2014, Princess Marie wore a beautiful gray Rikke Gudnitz design for the New Years Court. The gown featured just a slight train and short, capped sleeves for the top. The design for the top was a lighter blue peplum over the smooth cloth covering the rest of the top and skirt. 

She has worn the Danish Rikke Gudnitz designs many times before. 

Princess Marie wore her Order of the Elephant collar, which is the highest order in Denmark. She wore her brunette hair up with the Diamond Floral Tiara. This is also the tiara she wore on her wedding day.

It is important to note that these banquets held at the beginning of each year are the only time that the collar is allowed to be worn of the Order of the Elephant. All other times the royals wear their sky blue sash.

Each year the Danish Royal Family attends various new year events with the New Years Court. This usually occurs on January 1. Two other banquets take place in the days succeeding the holiday. It is always held at Christian VII's Palace at Amalienborg in Copenhagen. Invitees include government officials and other notable and influential people from around the country. 

Princess Marie in Florence (2011)

Princess Marie of Denmark visited Florence, Italy, on February 2, 2011. While in Italy, Her Royal Highness attended a guided visit of the Badia Fiesolana, an old monastery in the Fiesole area. It was built between 1025 and 1028 in the same location as the former chapel that was dedicated to Saint Peter and Saint Romulus. At the time it was built it was called Saint Bartholomew, but it has since changed names. This historic building is now the seat of the European University Institute. 

Communication for the tour would not have been an issue for Princess Marie. As a polyglot, Marie speaks five languages - including Italian. 

For this event, Marie wore a Max Mara gray jacket to keep the chill at bay.  She wore this over a black pair of pants and white blouse with a long necklace. She accessorized with a light purple clutch. 

Princess Marie of Denmark at her wedding

Princess Marie of Denmark wore a custom Arasa Morelli gown for her wedding to Prince Joachim on May 24, 2008, in Møgeltønder Church in Sonderjutland, Denmark. Arasa Morelli, a Spanish-Italian fashion house, had a Danish woman working for the company sew the dress. Marie also wore the Diamond Floral Tiara. 

Marie converted from Roman Catholicism to the Church of Denmark before the marriage. This was Marie's first marriage, but Joachim's second.

Foreign royal guests at the wedding included Crown Prince Haakon, Crown Princess Mette-Marit, and Princess Martha Louise of Norway, Crown Princess Victoria of Sweden, Prince Philippos, Princess Theodora, Princess Alexia, Prince Nikolaos (and wife Tatiana) (Joachim's first cousins), and Queen Anne-Marie of Greece (Joachim's maternal aunt), 

Marie Agathe Odile Cavallier was born in Paris, France, on February 6, 1976. She met Prince Joachim of Denmark at a dinner party in 2002 but at the time he was still married to the then Princess Alexandra. However, by 2005 they reconnected and the rest is history. 

Their engagement was announced in October of 2007 with Marie showing off her French-flag themed engagement ring. 

The couple now has two children: Prince Henrik (born 2009) and Princess Athena (born 2012).