What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Felipe and Queen Letizia deliver the Miguel de Cervantes 2023 Award

Apr 23, 2024

King Felipe and Queen Letizia deliver the Miguel de Cervantes 2023 Award

Apr 23, 2024

Apr 23, 2024

Latest Find

Featured

Tim Mårtenson Feather Headband

Crown Princess Victoria, Hats

Tim Mårtenson Feather Headband

Crown Princess Victoria, Hats

Crown Princess Victoria, Hats

& Other Stories

Adrianna Papell

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Ann Sofie Back

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BCBG Max Azria

By Malene Birger

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Camilla Thulin

Long Sleeved

Amethyst

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Carmen Marc Valvo

Christer Lindarw

Diana Orving

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Red

Fadi el Khoury

Madeleine wedding

Madeleine wedding

Frida Jonsven

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Nobels 2016

Erdem x H&M

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Black

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ISSA London

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Issue

Jennifer Blom

Jenny Packham

Peach

Lars Wallin

Silvia's Gown

Pär Engsheden

2015 Nobels

2014 Nobels

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Ralph Lauren

Salem Fessahaye

Tiffany Rose

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Thalia