Today, the Mary Fonden launched their new initiative ‘Fantastiske Foldboldfester’ ahead of the European Football Championship that will start on June 12th.

For the first time, the Denmark national team will play three group stage games at home in Denmark and the initiative aims to encourage Danes to gather for local football parties with their communities. In the video, Crown Princess Mary says: “We all need to be part of a community. And one thing that can really bring us together is when we stand together to cheer in red and white."

Crown Princess Mary wore a new Alexander McQueen red blazer (with thanks to Henriette) with a white top and black trousers. She also wore new white sneakers that are most likely by Nike.