For the sixteenth year in a row, Crown Princess Victoria is the Patron of the Cancer Foundation's annual Pink Ribbon campaign which starts on October 1st. The campaign runs during the month of October and aims to fund cancer research, spread knowledge about cancer, and raise awareness of breast cancer.

Crown Princess Victoria wore a Soft Goat jumper with her Ebba Brahe earrings. She also wore the Cancerfonden’s 2024 Pink Ribbon and Pink Bracelet.