What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria marks 100th anniversary of the Friends of the National Museum

Nov 13, 2025

Crown Princess Victoria marks 100th anniversary of the Friends of the National Museum

Nov 13, 2025

Nov 13, 2025

Latest Find

Featured

Salvatore Ferragamo Gylla 70 Slingback Pumps

Princess Charlene, Shoes

Salvatore Ferragamo Gylla 70 Slingback Pumps

Princess Charlene, Shoes

Princess Charlene, Shoes

All in Crown Princess Victoria

Georg Jensen Daisy Brooch

Sep 18

Sep 18 Georg Jensen Daisy Brooch

Crown Princess Victoria, Accessories, Brooches, Crown Princess Mary, Princess Madeleine

Toteme Fanano Dress in Camel

Sep 18

Sep 18 Toteme Fanano Dress in Camel

Crown Princess Victoria, Dresses

Little Liffner Oyster Printed Lizard-Effect Leather Clutch

Sep 18

Sep 18 Little Liffner Oyster Printed Lizard-Effect Leather Clutch

Crown Princess Victoria, Bags

Ralph Lauren Armissa Pumps in Tan Calfskin

Sep 17

Sep 17 Ralph Lauren Armissa Pumps in Tan Calfskin

Crown Princess Victoria, Shoes

Bottega Veneta Intrecciato Knot Clutch in Pink Silk

Sep 17

Sep 17 Bottega Veneta Intrecciato Knot Clutch in Pink Silk

Crown Princess Mary, Bags, Princess Madeleine, Crown Princess Victoria

Dulong Fine Jewelry Kharisma Diamond Bracelet

Sep 17

Sep 17 Dulong Fine Jewelry Kharisma Diamond Bracelet

Crown Princess Victoria, Accessories, Earrings

Andiata Odnala Wool Coat

Sep 17

Sep 17 Andiata Odnala Wool Coat

Crown Princess Victoria, Outerwear

By Malene Birger Amalfi Dress

Sep 17

Sep 17 By Malene Birger Amalfi Dress

Crown Princess Victoria, Dresses

Valerie Selma Long Dress in Leo

Sep 17

Sep 17 Valerie Selma Long Dress in Leo

Crown Princess Victoria, Dresses

Ebba Brahe Bridge Bracelet

Sep 17

Sep 17 Ebba Brahe Bridge Bracelet

Crown Princess Victoria, Accessories, Bracelet

Sophie by Sophie Engraved Heart Bracelet

Sep 17

Sep 17 Sophie by Sophie Engraved Heart Bracelet

Crown Princess Victoria, Accessories, Bracelet

Gianvito Rossi Gianvito 105 Pumps in Black Leather

Sep 17

Sep 17 Gianvito Rossi Gianvito 105 Pumps in Black Leather

Crown Princess Mary, Shoes, Queen Maxima, Crown Princess Victoria

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches

Kreuger Jewellery Amiral Oval Pearl Earrings

Sep 17

Sep 17 Kreuger Jewellery Amiral Oval Pearl Earrings

Crown Princess Victoria, Accessories, Earrings

House of Dagmar Dora Dress in Red Flower

Sep 17

Sep 17 House of Dagmar Dora Dress in Red Flower

Crown Princess Victoria, Dresses

By Malene Birger Koonia Reptile Clutch

Sep 17

Sep 17 By Malene Birger Koonia Reptile Clutch

Crown Princess Victoria, Bags, Princess Marie

Little Liffner Everyday Croc-Effect Leather Shoulder Bag in Black

Sep 16

Sep 16 Little Liffner Everyday Croc-Effect Leather Shoulder Bag in Black

Crown Princess Victoria, Bags

Gianvito Rossi Scarlet Pumps in Black Leather

Sep 16

Sep 16 Gianvito Rossi Scarlet Pumps in Black Leather

Crown Princess Victoria, Shoes

By Malene Birger Paxilow Pumps in Green

Sep 15

Sep 15 By Malene Birger Paxilow Pumps in Green

Crown Princess Victoria, Shoes

By Malene Birger Paxilow Pumps in Blue

Sep 15

Sep 15 By Malene Birger Paxilow Pumps in Blue

Crown Princess Victoria, Shoes