What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Maxima visits Bank for International Settlements in Basel

Nov 11, 2025

Queen Maxima visits Bank for International Settlements in Basel

Nov 11, 2025

Nov 11, 2025

Latest Find

Featured

Chloe Celeste Ballerina

Princess Maria-Olympia, Shoes

Chloe Celeste Ballerina

Princess Maria-Olympia, Shoes

Princess Maria-Olympia, Shoes

All in Crown Princess Victoria

H&M Conscious Collection Linked-Ring Necklace in Gold-Coloured

Dec 2

Dec 2 H&M Conscious Collection Linked-Ring Necklace in Gold-Coloured

Crown Princess Victoria, Accessories, Necklace

H&M Conscious Collection Multifunctional Earrings in Gold/Dark Green

Dec 2

Dec 2 H&M Conscious Collection Multifunctional Earrings in Gold/Dark Green

Crown Princess Victoria, Accessories, Earrings

H&M Conscious Collection Jacquard-Patterned Shirt in Yellow

Dec 2

Dec 2 H&M Conscious Collection Jacquard-Patterned Shirt in Yellow

Crown Princess Victoria, Tops

Baum und Pferdgarten Mertrice Blouse in Navy Floral

Dec 1

Dec 1 Baum und Pferdgarten Mertrice Blouse in Navy Floral

Crown Princess Victoria, Tops

Greta Clara Dress

Nov 29

Nov 29 Greta Clara Dress

Crown Princess Victoria, Dresses

Vesna W Caroline Blouse in Platinum

Nov 23

Nov 23 Vesna W Caroline Blouse in Platinum

Crown Princess Victoria, Tops

Tiger of Sweden Kazia Jacket

Nov 22

Nov 22 Tiger of Sweden Kazia Jacket

Crown Princess Victoria, Outerwear

Andiata Coba Blouse in White

Nov 22

Nov 22 Andiata Coba Blouse in White

Crown Princess Victoria, Tops

Andiata Kiana Blouse in Light Cognac Brown

Nov 20

Nov 20 Andiata Kiana Blouse in Light Cognac Brown

Crown Princess Victoria, Tops

Tiger of Sweden Rosario Trousers in Mist Blue

Nov 12

Nov 12 Tiger of Sweden Rosario Trousers in Mist Blue

Crown Princess Victoria, Bottoms

Maria Nilsdotter Feather Claw Bangle in Bronze

Nov 6

Nov 6 Maria Nilsdotter Feather Claw Bangle in Bronze

Crown Princess Victoria, Accessories, Bracelet

By Malina Santorini Gown in Red

Nov 6

Nov 6 By Malina Santorini Gown in Red

Crown Princess Victoria, Gowns

By Malina Santorini Gown in Petrol

Nov 6

Nov 6 By Malina Santorini Gown in Petrol

Crown Princess Victoria, Gowns

Sophie by Sophie Childhood Earrings

Nov 3

Nov 3 Sophie by Sophie Childhood Earrings

Crown Princess Victoria, Accessories, Earrings

Corinne Bowtie in Brown

Nov 1

Nov 1 Corinne Bowtie in Brown

Crown Princess Victoria, Hats

Corinne Short Leather Band in Pink

Oct 31

Oct 31 Corinne Short Leather Band in Pink

Crown Princess Victoria, Hats

Corinne Short Leather Band in Cream

Oct 31

Oct 31 Corinne Short Leather Band in Cream

Crown Princess Victoria, Hats

Corinne Short Leather Band in Grey

Oct 31

Oct 31 Corinne Short Leather Band in Grey

Crown Princess Victoria, Hats

Corinne Short Leather Band in Cognac

Oct 31

Oct 31 Corinne Short Leather Band in Cognac

Crown Princess Victoria, Hats

Corinne Short Leather Band in Camel

Oct 31

Oct 31 Corinne Short Leather Band in Camel

Crown Princess Victoria, Hats