What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 50th anniversary of Royal Swedish Academy of Letters

Nov 11, 2025

Crown Princess Victoria attends 50th anniversary of Royal Swedish Academy of Letters

Nov 11, 2025

Nov 11, 2025

Latest Find

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Chloe Tailored Capri Pants

Princess Maria-Olympia, Bottoms

Chloe Tailored Capri Pants

Princess Maria-Olympia, Bottoms

Princess Maria-Olympia, Bottoms

All in Dresses

Akris Flared Cotton Midi Dress with Anemone Print

Sep 15

Sep 15 Akris Flared Cotton Midi Dress with Anemone Print

Princess Charlene, Dresses

Cefinn Aurelie Lurex Fil Coupé Maxi Dress in Navy Paisley Print

Sep 14

Sep 14 Cefinn Aurelie Lurex Fil Coupé Maxi Dress in Navy Paisley Print

Zara Phillips, Dresses

Armand Basi Embroidered Silk Dress

Sep 14

Sep 14 Armand Basi Embroidered Silk Dress

Queen Letizia, Dresses

Lauren by Ralph Lauren Double-Faced Georgette Shirtdress in Black

Sep 14

Sep 14 Lauren by Ralph Lauren Double-Faced Georgette Shirtdress in Black

Princess Beatrice, Dresses

Arket Scarf-Detail Maxi Dress

Sep 11

Sep 11 Arket Scarf-Detail Maxi Dress

Countess of Wessex, Dresses

Antik Batik Dalli Embroidered Dress

Sep 10

Sep 10 Antik Batik Dalli Embroidered Dress

Queen Letizia, Dresses

Greta Astrid Belted Dress

Sep 9

Sep 9 Greta Astrid Belted Dress

Crown Princess Victoria, Dresses

Hobbs Helena Dress

Sep 8

Sep 8 Hobbs Helena Dress

Princess Marie, Dresses

Alessandra Rich Wide Collar Dress

Sep 8

Sep 8 Alessandra Rich Wide Collar Dress

Duchess of Cambridge, Dresses

Max Mara Pleated Dress

Sep 7

Sep 7 Max Mara Pleated Dress

Queen Letizia, Dresses

Valentino Lace Pleated Dress

Sep 7

Sep 7 Valentino Lace Pleated Dress

Crown Princess Mette Marit, Dresses

Ancient Kallos Iphigenia Dress in White

Sep 7

Sep 7 Ancient Kallos Iphigenia Dress in White

Queen Maxima, Dresses

Christian Dior Kids' Flared Dress in Ivory Cotton Poplin with Multicolor Forêt Enchantée Motif

Sep 6

Sep 6 Christian Dior Kids' Flared Dress in Ivory Cotton Poplin with Multicolor Forêt Enchantée Motif

Princess Gabriella, Dresses

Oscar de la Renta Scroll Guipure Dress

Sep 6

Sep 6 Oscar de la Renta Scroll Guipure Dress

Princess Charlene, Dresses

Erdem Ruched Long Sleeve Midi Dress in Elena Garden Black

Sep 6

Sep 6 Erdem Ruched Long Sleeve Midi Dress in Elena Garden Black

Countess of Wessex, Dresses

Armani Collezioni Appliqué Flowers Dress

Sep 5

Sep 5 Armani Collezioni Appliqué Flowers Dress

Princess Marie, Dresses

Johanna Ortiz Elegant Expedition Dress

Sep 5

Sep 5 Johanna Ortiz Elegant Expedition Dress

Princess Madeleine, Dresses

Boutique Moschino Fitted Pencil Dress

Sep 2

Sep 2 Boutique Moschino Fitted Pencil Dress

Queen Silvia, Dresses

No.21 Shift Dress

Aug 30

Aug 30 No.21 Shift Dress

Crown Princess Victoria, Dresses

Saloni Fleur Ruffle Dress in Padma Emerald

Aug 28

Aug 28 Saloni Fleur Ruffle Dress in Padma Emerald

Crown Princess Victoria, Dresses