What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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US State Visit to the United Kingdom - Day 1

Sep 17, 2025

US State Visit to the United Kingdom - Day 1

Sep 17, 2025

Sep 17, 2025

Latest Find

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Ralph Lauren Evilyn Birdseye Tweed Skirt

Duchess of Cambridge, Bottoms

Ralph Lauren Evilyn Birdseye Tweed Skirt

Duchess of Cambridge, Bottoms

Duchess of Cambridge, Bottoms

TSH Embroidered Lace Gown

Nov 8

Nov 8 TSH Embroidered Lace Gown

Crown Princess Mette Marit, Gowns

Karen Millen Tailored Crepe Dress in Turquoise

Nov 8

Nov 8 Karen Millen Tailored Crepe Dress in Turquoise

Princess Märtha Louise, Dresses

Buffalo Platform Striped Peep-Toe Pumps

Nov 8

Nov 8 Buffalo Platform Striped Peep-Toe Pumps

Princess Märtha Louise, Shoes

Renato Nucci Wool Printed Jacket

Nov 8

Nov 8 Renato Nucci Wool Printed Jacket

Princess Märtha Louise, Outerwear

Pinko Snakeskin Platform Sandals

Nov 8

Nov 8 Pinko Snakeskin Platform Sandals

Princess Märtha Louise, Shoes

Balenciaga Classic Silver Envelope Strap Bag in Grey

Nov 8

Nov 8 Balenciaga Classic Silver Envelope Strap Bag in Grey

Princess Märtha Louise, Bags

Maggie Wonka Strappy Leather Sandals in Black

Nov 8

Nov 8 Maggie Wonka Strappy Leather Sandals in Black

Princess Märtha Louise, Shoes

Jimmy Choo Clue Sandals in Black Glitter

Nov 8

Nov 8 Jimmy Choo Clue Sandals in Black Glitter

Princess Märtha Louise, Shoes

Missoni Lindex Zig Zag Wrap Dress

Nov 8

Nov 8 Missoni Lindex Zig Zag Wrap Dress

Princess Märtha Louise, Dresses

TSH Multicolor Abstract Print Jacket

Nov 8

Nov 8 TSH Multicolor Abstract Print Jacket

Princess Märtha Louise, Outerwear

Karen Millen Snakeskin Fitted Dress

Nov 8

Nov 8 Karen Millen Snakeskin Fitted Dress

Princess Märtha Louise, Dresses

ByTiMo Flower Embroidered Dress in Navy

Nov 8

Nov 8 ByTiMo Flower Embroidered Dress in Navy

Princess Märtha Louise, Dresses

Rue de Femme Pleated Long Sleeve Dress in Navy

Nov 8

Nov 8 Rue de Femme Pleated Long Sleeve Dress in Navy

Princess Märtha Louise, Dresses

Reiss Zhen Midi Dress in Red

Nov 8

Nov 8 Reiss Zhen Midi Dress in Red

Princess Märtha Louise, Dresses

MagMaLou Floral Print Dress

Nov 8

Nov 8 MagMaLou Floral Print Dress

Princess Märtha Louise, Dresses

Second Female Story Blouse in Grey

Nov 8

Nov 8 Second Female Story Blouse in Grey

Princess Märtha Louise, Tops

H&M Conscious Collection Silk Blend Jacquard Dress

Nov 8

Nov 8 H&M Conscious Collection Silk Blend Jacquard Dress

Princess Märtha Louise, Dresses

Pia Tjelta Amelia Dress in Purple Flower Print

Nov 8

Nov 8 Pia Tjelta Amelia Dress in Purple Flower Print

Princess Märtha Louise, Dresses

TSH Martha Gown

Nov 8

Nov 8 TSH Martha Gown

Princess Märtha Louise, Gowns

Nicholas French Floral Maxi Dress

Nov 8

Nov 8 Nicholas French Floral Maxi Dress

Princess Märtha Louise, Gowns