What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Eurovision Song Contest 2024

May 12, 2024

Crown Princess Victoria attends Eurovision Song Contest 2024

May 12, 2024

May 12, 2024

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Ann Taylor Loft Open-Knit Cardigan

Princess Beatrice, Outerwear

Ann Taylor Loft Open-Knit Cardigan

Princess Beatrice, Outerwear

Princess Beatrice, Outerwear

Apr 19

Apr 19 Happy 6th Birthday to Prince Alexander !

Prince Alexander

Today, Prince Alexander celebrated his 6th birthday and Prince Carl-Philip and Princess Sofia shared a new photo of their son to mark the day.

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Une publication partagée par Prinsparet (@prinsparet)

Prince Alexander wore an I Dig Denim hoodie (with thanks to @royalfashionblog).

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I Dig Denim Mike Organic Hoodie

I Dig Denim Mike Organic Hoodie

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Ann Taylor Loft Open-Knit Cardigan

May 12, 2024

Ann Taylor Loft Open-Knit Cardigan

May 12, 2024

May 12, 2024

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Crown Princess Victoria and Prince Daniel visit Voluntary Defense Organizations in Stockholm

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