How Much Is It Worth?!

NOTE: This is a constantly updating post and subject to change as pieces are identified. If you would like to contribute to finding the UFOs from 2018, visit our comprehensive breakdown HERE.

As is becoming our annual tradition, Heaven and I have sat down with our notes, spreadsheets and calculators to bring you a comprehensive look at the value of the new clothing of 14 different royal ladies from around the world. Last year we brought you the number for 11 different ladies, and we heard your requests for us to include a few others. We are so happy to be able to include Queen Maxima of the Netherlands and the Duchess of Sussex this year, per your request, in addition to Princess Beatrice and Princess Eugenie.

You will notice that Her Majesty Queen Rania of Jordan is not on this year's list as she was last year. After discussions with the Royal Hashemite Court and the Office of Her Majesty, we have taken Her Majesty out of our tally and off of our website as to not cause any “damage” to her from our calculations of the yearly worth of her clothing. As a result of our discussions with members of the Court, we determine it was best for Her Majesty and UFONoMore.com to remove her from our tally and website.

When we calculate costs we break down the numbers into 3 categories:

  1. Pieces that remain UFO (Unidentified Fashion Objects)

  2. Pieces that are identified and costs can be found

  3. Pieces where the designer is known but the design is custom or a price us unknown

In very few instances, we will estimate a price of an article of clothing. This occurs when the piece is similar to a “base model” being sold and there are minor details changed (color, neckline, sleeves, etc). Out of 1,663 new pieces debuted this year by these ladies - only 34 of these pieces did we estimate a price. We mention this in an effort to convey the most transparent and accurate view of the costs.

Totals in Euros (Descending by 2018 Total)

Now onto the data! In total, these 14 royal ladies debuted clothing retailing over 1,195,497 € ($1,281,524 USD) during 2018 on clothings and accessories. This 1,195,497 € ($1,281,524 USD) takes into account the 1,095 pieces which were identified with costs or had costs estimated. Excluded from this tally was 568 pieces where the pieces remain UFO or are custom pieces.

Average Price-Per-Piece in Euros

We acknowledge that some of these tallies could be higher because a royal has more pieces identified than others - which is why we include the average price-per-piece graphic for you below. These numbers are calculated by dividing the cost of pieces we have prices for by the number of pieces we have prices for (Example: Even though Princess Charlene of Monaco had 51 new pieces, we divided her total amount by 24 because that was how many pieces we had prices for). This gives us a better idea of her spending habits and trends.

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The Duchess of Sussex has taken over the top spot in her first year as a royal. We have calculated her new clothing worth to be a whooping 479,048 € ( $509,278 USD) this year. That number is likely higher because only 256 pieces out of her 324 new pieces have prices and thus are included in this amount. One factor that we have tossed back in forth as we have watched this number climb is that included in this number are her Cartier Reflection Wedding Bracelet and Earrings. The idea has been bounced around that they were gifts from Prince Charles, which would see them removed from our tally because we do not include gifts from family members or Government Officials, however because the Palace has not confirmed either way we leave them in. The earrings and bracelet carry a hefty price tag of 206,022€ ($233,000 USD) so if they were indeed gifts, her total spending would be 273,026 € ($286,278 USD) which still has her in the top spot. Another thing to note is that her wedding ceremony gown is not included, as it was completely custom made for her by Givenchy and thus has no retail price. Her Stella McCartney gown is included as the designer released a near identical design. (Visit Meghan’s Mirror’s post for a further analysis)

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With the second highest amount, Crown Princess Mary comes next in the line up. With her 2018 wardrobe additions costing 102,914€ ($144,349 USD) for 105 pieces and debuting 170 pieces, she certainly has been stepping up her “fashion game” in the past few years. Mixing local and couture designers her average price-per-piece was 980€ ($1,089 USD), putting her in the middle of the ranking for our cost-for-pieces tally. (Visit Princess Marie’s Closet’s post for a further analysis)

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Next up is Sophie, Countess of Wessex who’s debuted 85 new pieces this year - totaling 86,675€ ($91,939 USD) for 60 of those pieces. She ranked 3rd highest on the average cost-per-piece with an average of 1,444€ ($1,532 USD) for 2018. Following her was Catherine, Duchess of Cambridge who debuted 117 new pieces this year. Of those 117 pieces, only 81 of them factored into her 80,237€ ($85,097 USD) total. While her numbers are lower than last year, it should be remembered that she also had a maternity leave during this year which left her out of the public eye for a few months.

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Princess Charlene always manages to find herself in the middle of the “rankings”; however, for 2 years in a row she remains in the top spot for average price-per-piece. Her total amount was 61,390€ ($65,178 USD) for 24 out of 51 total new pieces. While this total puts her in the middle, her price-per-piece average came in at 2,557€ ($2,715 USD) which was about 705€ ($733 USD) higher than the Duchess of Sussex who took the number 2 spot in the price-per-piece tally.

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Next up, was Queen Maxima of the Netherlands - whose new clothing retail value is probably double what we have calculated as we only have prices for 48 of her 108 new pieces for 2018; this resulted in a tally of 56,805€ ($60,383 USD). Most of her new pieces were custom pieces, many from Natan which result in 60 pieces where prices were unknown or remained unidentified- therefore excluded.

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Another new addition to our tally this year was Princess Beatrice who totaled in at 56,363€ ($59,817 USD) for 62 out of 88 new pieces. With her sister’s wedding being a major event in their family this year, Princess Beatrice made sure that she dressed the part all year long introducing Gucci designs into her wardrobe and continuing her love for loafer shoes.

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Princess Marie comes next in the tally spending 49,408 € ($58,042.70 USD) on 59 out of 96 new pieces. Her year saw her wearing Elie Saab for the first time, much to Heaven’s great pleasure! Her biggest splurge of the year was a new selection of jewels from her favorite designer Christine Hvelplund, which raised her average price-per-piece to 843€ ($967 USD). (Visit Princess Marie’s Closet’s post for a further analysis)

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The first Swede on the list is Crown Princess Victoria who debuted 133 new pieces this year. Continuing her pattern of championing Scandinavian designers, her total comes in to 44,095 € ($47,127 USD) for 98 of those pieces. Her choice to majorly favor Scandinavian designers resulted in her average price-per-piece being one of the lowest at 449€ ($480 USD). (Visit The Royals & I’s post for a further breakdown)

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Next up is Queen Letizia, who continued her love of high street brands which allowed her to debut 196 new pieces but remain a low figure on the tally. While 107 of those pieces factored into her total of 42,448€ ($45,054 USD) - it is safe to say that she knows how to get the most “bang-for-her-buck”.

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Next is Crown Princess Mette Marit of Norway, who was also away from the public eye for most of the year on medical leave. Spending 41,027€ ($43,594 USD) on 52 of her 76 new pieces, 2018 saw her splurging more a couple specialty pieces. Her price-per-piece average came to 789€ ($838 USD). *We have talked to the royal court and determined that one of items had a wrong identification and it was thus taken out of the total number until the correct identification could be confirmed*

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Princess Eugenie had an exciting year - both in her personal life and in fashion. Marrying Jack Brooksbank this autumn wearing a custom gown designed by Peter Pilotto and Christopher De Vos, her wedding weekend accounted for many custom gowns and outfits which are sure to bring her actual numbers up. She finished the year with a total of 37,512 € ($39,818 USD) for 43 out of her 60 new pieces this year. (Note: Her wedding outfits are not included in these numbers because they were custom made and therefore we don’t have a price for them)

Finishing our tally are Princess Sofia and Princess Madeleine of Sweden. Princess Sofia’s total came to 30,844€ ($33,049 USD) for the year which accounts for 72 of her 118 new pieces debuted this year. Princess Madeleine spent most of the year out of public eye, giving birth to Princess Adrienne and relocating her family to Florida which accounted for her low numbers. Her total came to 26,398€ ($28,493 USD) for 24 out of her 39 new pieces. However, when she did debut a new piece - it was typically from a luxury brand, as seen in her average price-per-piece amount of 1,099€ ($1,187 USD). (Visit The Royals & I’s post for a further breakdown)

In summary, the standings from 2018 are:

  1. Meghan, Duchess of Sussex

  2. Crown Princess Mary of Denmark

  3. Sophie, Countess of Wessex

  4. Catherine, Duchess of Cambridge

  5. Princess Charlene of Monaco

  6. Queen Maxima of Netherlands

  7. Princess Beatrice

  8. Princess Marie of Denmark

  9. Crown Princess Victoria of Sweden

  10. Queen Letizia of Spain

  11. Crown Princess Mette-Marit of Norway

  12. Princess Eugenie

  13. Princess Sofia of Sweden

  14. Princess Madeleine of Sweden

Did any of these numbers surprise you? Leave a comment and let us know!

**At face value our calculations are what the royal’s clothes are worth, and in theory, what they would cost for you or I to buy. However, we are not saying that these calculations are what the royals ladies specifically spent, as we cannot verify that. We fully recognize that royals may receive discounts, shop sales, or be gifted some of these pieces. However, in order to stay objective, we made the decision to only use the full retail value of the pieces so that we do not show bias. These numbers should be viewed as the retail cost of their new pieces, rather than the exact number they personally spent.**

If you would like to use these numbers for your own article - please make sure to credit us and link back to our original post. If you have any questions or want more information about the data posted here, send us an email .

Royal Wedding of Will and Kate: the guest outfits

On the Duke and Duchess of Cambridge's wedding anniversary, we are taking a look at the guest outfits of the ladies we cover. Read about what they wore during the pre-wedding gala dinner at the Mandarin Oriental Hyde Park on April 28 and the wedding at Westminster Abbey on April 29, 2011. 

Greece:

Crown Princess Marie-Chantal attended with her husband, Crown Prince Pavlos; brother-in-law, Prince Nikolaos; future sister-in-law Tatiana Blatnik; mother-in-law, Queen Anne-Marie; father-in-law, King Constantine; and one of her sons, Prince Constantine-Alexios of Greece (William's godson). For the pre-wedding dinner, Marie-Chantal was in a Louis Vuitton gown that featured a deep V in the back and a small bow

For the wedding, she was in a light blue Chanel dress and jacket with a pair of Louboutins for the wedding. She was also in a blue Philip Treacy hat

Luxembourg:

Grand Duchess Maria Teresa attended the wedding with Grand Duke Henri. She wore a red Elie Saab gown for the pre-wedding dinner. 

For the wedding, she was in a sky blue Elie Saab dress and jacket

Monaco: 

Then Charlene Wittstock (she would marry Monaco's Prince Albert in July) wore a "dove-gray silk dupioni evening dress with laser-cut silk organza appliqué and a silk chiffon stole," explained the designer Akris (via Order of Splendor).

A gray Akris coat dress was worn for the wedding; she carried a matching Allegra ostrich clutch from the same designer.

Netherlands: 

Then-Princess Maxima wore a pinkish/nude lace Jan Taminiau dress for the wedding. She and Prince Willem-Alexander attended on behalf of the then-Queen Beatrix.  

Norway:

Unfortunately, the only piece from Queen Sonja's ensembles from the pre-wedding dinner and wedding that have been identified was her hat. It was a white Lock and Co. hat with a feather in the center. 

Spain:

Then-Princess Letizia attended the wedding with her husband, Prince Felipe and mother-in-law, Queen Sofia. Sofia's outfits have not been identified, but Letizia's luckily have! For the pre-wedding dinner the night before Letizia wore a strapless, purple (with flowers on the skirt) gown by Felipe Varela. The wedding saw her in a customized pink Pablo Y Mayaya hat that featured lace. Her dress was by Felipe Varela and featured 3/4 length sleeves and floral designs on the pink dress.

Sweden:

Crown Princess Victoria and Prince Daniel represented the Swedish Royal Family at the ceremony. Victoria wore a red short-sleeved Escada gown to the pre-wedding dinner, and for the wedding, she wore a muted orange long-sleeved dress by Escada and a matching hat by Britta von Koenigsegg. 

United Kingdom:

Autumn Philips wore a purple Sassi Holford coat dress for the wedding. Her hat has not yet been ID'd. 

The outfits of Princesses Beatrice and Eugenie have been covered in a previous post. You can read it here

For Sophie, Countess of Wessex, she wore a red Bruce Oldefeld gown for the pre-wedding dinner. For the wedding, she was in a cream Jane Taylor hat, embroidered suit by Bruce Oldfield, and Jimmy Choo shoes. 

Zara Phillips would get married just a few months later, but for her cousin's nuptials, she wore a bespoke black Philip Treacy hat and a Paul Costelloe coat dress. 

Royal ladies at 2017 Royal Ascot Day 1

Autumn Phillips attended Royal Ascot alongside her husband, Peter Phillips - the son of Princess Anne and the eldest grandchild of Her Majesty The Queen - on June 20, 2017. 

She wore a blue and white Rumour London dress with sleeves to her elbow and the skirt just below the knee. The dress itself was white with blue embellishments all over. The dress had scalloped edges and was pleated. She wore nude shoes and carried a nude bag on the first day of Ascot. Autumn was also wearing a white Emily London hat with the Goodwick design from SS 2017 according to Royal Hats. Additionally, she wore a pair of simple diamond earrings. 

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She attended on the same day as her sister-in-law, Zara Tindall, and cousins-in-law, Prince William and the Duchess of Cambridge. Princess Anne, The Queen, Prince Philip, Prince Charles, Duchess of Cornwall, Prince Andrew, Princess Beatrice, Princess Eugenie and the Earl and Countess of Wessex were also there.

Zara wore a royal blue dress by Escada that featured a pleated skirt. She carried a navy clutch and wore navy heels. Royal Hats reported that she was wearing a white and blue Sarah Cant hat.

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Princess Beatrice wore an embellished dress by Claire Mischevani while carrying a blush colored clutch that matched her Stuart Weitzman shoes. Her hat was by Goldust Millinery. Her sister, Princess Eugenie was in a sleeveless floral dress with a matching bespoke Ethan K clutch and shoes by Reiss. Eugenie also wore a navy and pink hat by Emily London.

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The Duchess of Cambridge wore a long lace Alexander McQueen high-neck dress with a nude Loeffler Randall clutch. Additionally, she wore a pair of Gianvito Rossi suede heels. She wore a pair of pearl and diamond drop earrings on loan from The Queen (who had been given them by Bahrain as a wedding gift).

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Naturally, Her Majesty and Prince Philip were in the first carriage of the royal procession with Prince Andrew while the second carriage carried Andrew's daughters, Beatrice and Eugenie and Charles and Camilla. The third carriage had Prince Edward and Sophie and William and Kate. Autumn and Peter rode in the last carriage with Princess Diana's sister, Lady Jane Fellowes and her husband.

A moment of silence was held before the race in memory and honor of those killed and injured in the Manchester Arena and London attacks, as well as the Grenfell Tower fire. The racecourse donated "£100,000 to the British Red Cross UK Solidarity and London Fire Relief Funds and local charities" for all those affected, according to The Telegraph.

Princesses Beatrice and Eugenie at the Royal Wedding in 2011

Princesses Beatrice and Eugenie made quite the impression at the wedding of Prince William to then Catherine Middleton on April 29, 2011, at Westminster Abbey. Unfortunately, both girls' outfits were deemed flops by many in the media and fashion world.

The Princesses arrived with their father, Prince Andrew on the day. Princess Beatrice wore a blush Valentino Haute Couture dress and coat with "the hat seen 'round the world" - the Philip Treacy silk "pretzel" hat that matched her outfit. The Princess also wore Jimmy Choo metallic ankle-strap pumps.

Her sister wore a blue and green Vivienne Westwood suit with a matching hat by Philip Treacy that featured beige feathers coming out of the top. Eugenie wore Jimmy Choo golden pumps like her older sister.

However, Princess Beatrice elected to auction off her royal wedding hat that garnered so much negative attention to charity in May 2011. It fetched over $130,000 on eBay for charities that benefit children. 

Princess Beatrice and Princess Eugenie in Berlin to launch Great Britain MINI Tour

On January 17, 2013, Princesses Beatrice and Eugenie of York were in Berlin, Germany, to launch the Great Britain MINI Tour. 

For this event, Princess Beatrice wore a green Jonathan Saunders dress under a black Burberry coat with a black belt and gold buckle. Her Royal Highness was also wearing black tights and a pair of black Kurt Geiger heels.

Princess Eugenie was wearing an off-white Mulberry coat with black tights. 

They both wore German and British flag pins on their coats. The sisters were seen posing with a Mini Cooper car painted to look like the British flag in front of the famous Brandenburg Gate. They posed after they had driven down the one way street in the car as a way of promoting GREAT. 

They also visited the British School in Berlin and met with the students there. Furthermore, they visited the e-commerce company Zalando where they posed in a giant British flag credit card for the cameras. 

Their Royal Highnesses were in Germany to support the British government's GREAT campaign. The campaign was created to promote the United Kingdom abroad. They went on to visit Hanover on January 18. Their father, Prince Andrew, funded the trip.