What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Mirto Tweed Jacket

Queen Letizia, Outerwear

Mirto Tweed Jacket

Queen Letizia, Outerwear

Queen Letizia, Outerwear

All tagged Alexandre Birman

Swedish Royal Family Celebrates Victoriadagen

Jul 14

Jul 14 Swedish Royal Family Celebrates Victoriadagen

Crown Princess Victoria, Prince Oscar, Princess Estelle, Princess Madeleine, Princess Sofia, Queen Silvia

Happy 46th Birthday to Crown Princess Victoria!