What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Apr 30, 2024

Latest Find

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Forte Forte Pleat Front Trousers

Crown Princess Mary, Bottoms

Forte Forte Pleat Front Trousers

Crown Princess Mary, Bottoms

Crown Princess Mary, Bottoms

All tagged 11Oct21

Ienki Ienki Sheena Jacket

Nov 7

Nov 7 Ienki Ienki Sheena Jacket

Crown Princess Mette Marit, Outerwear

Natan Couture Ikola Top in Burgundy

Nov 22

Nov 22 Natan Couture Ikola Top in Burgundy

Queen Mathilde, Tops

Maje Stud-Embellished Midi Dress in Black

Oct 13

Oct 13 Maje Stud-Embellished Midi Dress in Black

Princess Eugenie, Dresses

Thierry Lasry Frivolity Sunglasses

Oct 12

Oct 12 Thierry Lasry Frivolity Sunglasses

Crown Princess Mary, Accessories, Sunglasses

Moncler Helis Ankle Boots in Black

Oct 12

Oct 12 Moncler Helis Ankle Boots in Black

Crown Princess Mette Marit, Shoes

Massimo Dutti Reversible Coat in Navy

Oct 11

Oct 11 Massimo Dutti Reversible Coat in Navy

Crown Princess Mary, Outerwear, Princess Isabella

Max Mara Emma Double-Breasted Coat in Camel

Dec 5

Dec 5 Max Mara Emma Double-Breasted Coat in Camel

Princess Eugenie, Outerwear

Zara High Collar Knit Sweater in Dark Burgundy

Aug 18

Aug 18 Zara High Collar Knit Sweater in Dark Burgundy

Princess Elisabeth, Tops, Crown Princess Mary

Gianvito Rossi Linda Pumps in Black Suede

Feb 27

Feb 27 Gianvito Rossi Linda Pumps in Black Suede

Princess Eugenie, Shoes

Natan Daisy Skirt in Brown Leather

Jan 22

Jan 22 Natan Daisy Skirt in Brown Leather

Queen Maxima, Bottoms, Queen Mathilde

Louis Vuitton Capucines Bag in Black Leather

Oct 7

Oct 7 Louis Vuitton Capucines Bag in Black Leather

Princess Eugenie, Bags

Joie Kayane Dress

Jun 8

Jun 8 Joie Kayane Dress

Dresses, Princess Eugenie, Princess Märtha Louise