What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Mirto Tweed Jacket

Queen Letizia, Outerwear

Mirto Tweed Jacket

Queen Letizia, Outerwear

Queen Letizia, Outerwear

All tagged 15Apr23

Raen Remmy 52mm Sunglasses

Jun 21

Jun 21 Raen Remmy 52mm Sunglasses

Princess Madeleine, Sunglasses, Accessories

Chloé Lauren Lace-Detail Sneakers

Jun 16

Jun 16 Chloé Lauren Lace-Detail Sneakers

Princess Madeleine, Shoes

Rolex Cosmograph Daytona White Dial Watch

Jul 15

Jul 15 Rolex Cosmograph Daytona White Dial Watch

Princess Madeleine, Accessories, Watches

Vesna W Meggy Dress in Light Blue

Jul 25

Jul 25 Vesna W Meggy Dress in Light Blue

Princess Madeleine, Dresses