What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 15Mar22-Z

Juliette Botterill Silk Abaca Twist Percher Hat in Plum

Mar 15

Mar 15 Juliette Botterill Silk Abaca Twist Percher Hat in Plum

Zara Phillips, Hats

Lalage Beaumont Odette Mini Palmellato Bag in Wine

Jan 29

Jan 29 Lalage Beaumont Odette Mini Palmellato Bag in Wine

Zara Phillips, Bags

Emmy Rebecca Pump in Jet Black Suede

Apr 21

Apr 21 Emmy Rebecca Pump in Jet Black Suede

Shoes, Zara Phillips

Rolex Yacht-Master 40 Watch in Everose Gold

Feb 19

Feb 19 Rolex Yacht-Master 40 Watch in Everose Gold

Zara Phillips, Watches, Accessories

Illesteva Leonard York Sunglasses

Jun 21

Jun 21 Illesteva Leonard York Sunglasses

Meghan Markle, Accessories, Sunglasses, Zara Phillips