What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 21Mar19

Monki Cropped Houndstooth Jacket

Feb 21

Feb 21 Monki Cropped Houndstooth Jacket

Princess Sofia, Outerwear

Akris Alize Tulle-Panelled Blazer in Grey

Dec 22

Dec 22 Akris Alize Tulle-Panelled Blazer in Grey

Princess Charlene, Outerwear

Don Donna Luna Bow Carryall Bag in Black

Oct 2

Oct 2 Don Donna Luna Bow Carryall Bag in Black

Princess Sofia, Bags

Zara Pumps with Metal Detail

Sep 9

Sep 9 Zara Pumps with Metal Detail

Princess Eugenie, Shoes

Markus Lupfer Abbie Pussybow Blouse in Navy Arctic Flower Print

Sep 9

Sep 9 Markus Lupfer Abbie Pussybow Blouse in Navy Arctic Flower Print

Princess Beatrice, Tops

Chloé Nile Bracelet Mini Bag in Black

Sep 4

Sep 4 Chloé Nile Bracelet Mini Bag in Black

Princess Eugenie, Bags

Maje Ryzer Dress

Sep 4

Sep 4 Maje Ryzer Dress

Princess Eugenie, Dresses

Emily London Bespoke Ellen Headband in Leather

Sep 2

Sep 2 Emily London Bespoke Ellen Headband in Leather

Princess Beatrice, Princess Eugenie, Hats

Parajumpers Long Bear Down Jacket

Jul 2

Jul 2 Parajumpers Long Bear Down Jacket

Princess Marie, Outerwear

Hugo Boss Trima Wide Leg Crop Trousers in Deep Red

Jun 17

Jun 17 Hugo Boss Trima Wide Leg Crop Trousers in Deep Red

Queen Letizia, Bottoms

Hugo Boss Frankie Cuff Detail Wool Sweater in Deep Red

Jun 17

Jun 17 Hugo Boss Frankie Cuff Detail Wool Sweater in Deep Red

Queen Letizia, Tops