What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged Rumour London

Rumour London Florence Dress in Blue

Jan 20

Jan 20 Rumour London Florence Dress in Blue

Autumn Phillips, Dresses

Rumour London Beatrice Dress in Black

Oct 21

Oct 21 Rumour London Beatrice Dress in Black

Autumn Phillips, Dresses