What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

King Haakon and Crown Princess Ingrid Alexandra take their Oath of Allegiance to the Constitution

September 1, 2026

On Tuesday, both King Haakon and Crown Princess Ingrid Alexandra took their Oath of Allegiance to the Norwegian Constitution.

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September 1, 2026

Latest Find

Featured

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

Safiyaa Halluana Trousers in Blue

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

Alexander McQueen

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Balmain Gown.png

Carolina Herrera

Christian Dior

Black

Purple

White

Grey

Blue Custom Gown

Blue Custom Gown

Blue

Blue

Grey

Pink

Kristen-Stewart-at-The-Oscars-2013-Red-Carpet-LookBook-4.jpg

All Green

National Day 2018

National Day 2018

Gerald Watelet

Watelet Gown.png

Giorgio Armani

Brown

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Kaftan

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Jean-Paul Knott

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John Galliano

Luisa Spagnoli

Luisa Spagnoli.png

Maison Rabih Kayrouz

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Purple

Max+Mara+Jumpsuit.png

Fuchsia

Natan+Couture+Faille+Draped+Gown.png

Navy

Oscar de la Renta

P.A.R.O.S.H

parosh-Black-Belted-V-neck-Feather-Embellished-Jumpsuit.jpeg

Talbot Runhof

Yves+Dooms+Lace+Gown+Red.png

Yves+Dooms+Strapless+Embroidered+Gown+.png

Yves+Dooms+Strapless+Lace+Gown.png

Yves Saint Laurent

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Purple Gown.png