What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family attends VE Day Military Procession

May 5, 2025

British Royal Family attends VE Day Military Procession

May 5, 2025

May 5, 2025

Latest Find

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Carlend Copenhagen Aicha Clutch in Fuchsia Croco

Queen Maxima, Bags

Carlend Copenhagen Aicha Clutch in Fuchsia Croco

Queen Maxima, Bags

Queen Maxima, Bags

All tagged Max Mara

Max Mara Olimpia Jacket in Mohair Wool and Silk Canvas

May 5

May 5 Max Mara Olimpia Jacket in Mohair Wool and Silk Canvas

Princess Caroline, Outerwear

Max Mara The Cube Short Trench Coat in Camel Water-Repellent Twill

May 5

May 5 Max Mara The Cube Short Trench Coat in Camel Water-Repellent Twill

Princess Caroline, Outerwear

Max Mara Wales Dress

Mar 28

Mar 28 Max Mara Wales Dress

Countess of Wessex, Dresses

Max Mara Amedea Trousers

Mar 16

Mar 16 Max Mara Amedea Trousers

Grand Duchess Maria Teresa, Bottoms

Max Mara Corea Trousers

Mar 11

Mar 11 Max Mara Corea Trousers

Countess of Wessex, Bottoms

Max Mara Alabama Blazer

Mar 11

Mar 11 Max Mara Alabama Blazer

Countess of Wessex, Outerwear

Max Mara Onirica Coat

Mar 4

Mar 4 Max Mara Onirica Coat

Crown Princess Mary, Outerwear

Max Mara Slingback Sandals

Feb 15

Feb 15 Max Mara Slingback Sandals

Princess Marie, Shoes

Max Mara Biker Boots

Feb 15

Feb 15 Max Mara Biker Boots

Princess Marie, Shoes

Max Mara Tasto Dress

Feb 7

Feb 7 Max Mara Tasto Dress

Queen Anne Marie, Dresses

Max Mara Emmy Small Pasticcino Bag

Feb 7

Feb 7 Max Mara Emmy Small Pasticcino Bag

Bags, Princess Alexandra DK

Max Mara Vociare Gown

Feb 7

Feb 7 Max Mara Vociare Gown

Princess Theodora, Gowns

Max Mara Salsa Coat

Feb 7

Feb 7 Max Mara Salsa Coat

Queen Anne Marie, Outerwear

Max Mara Pucci Dress

Feb 7

Feb 7 Max Mara Pucci Dress

Queen Anne Marie, Dresses

Max Mara Effige Coat

Feb 6

Feb 6 Max Mara Effige Coat

Queen Anne Marie, Outerwear

Max Mara Elisa Coat

Feb 5

Feb 5 Max Mara Elisa Coat

Queen Anne Marie, Outerwear

Max Mara Rea Pinstriped Trousers

Feb 4

Feb 4 Max Mara Rea Pinstriped Trousers

Duchess of Cambridge, Bottoms

Max Mara Kurt Jumper

Jan 31

Jan 31 Max Mara Kurt Jumper

Chrysi Vardinogianni, Tops

Max Mara Marat Shirt in Bordeaux

Dec 12

Dec 12 Max Mara Marat Shirt in Bordeaux

Princess Madeleine, Tops

Max Mara Digione Tuxedo Blazer in Bordeaux

Dec 12

Dec 12 Max Mara Digione Tuxedo Blazer in Bordeaux

Princess Madeleine, Outerwear