What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family attends 2025 Polar Music Prize Ceremony

May 27, 2025

Swedish Royal Family attends 2025 Polar Music Prize Ceremony

May 27, 2025

May 27, 2025

Latest Find

Featured

Calzados Picon Santi Wedges in White

Queen Letizia, Shoes

Calzados Picon Santi Wedges in White

Queen Letizia, Shoes

Queen Letizia, Shoes

All tagged Max Mara

Max Mara Ciro Trousers in Hazelnut

May 14

May 14 Max Mara Ciro Trousers in Hazelnut

Princess Charlene, Bottoms

Max Mara Chiffon Blazer in Hazelnut

May 14

May 14 Max Mara Chiffon Blazer in Hazelnut

Princess Charlene, Outerwear

Max Mara Ghiera Trousers in Medium Grey

May 12

May 12 Max Mara Ghiera Trousers in Medium Grey

Queen Maxima, Bottoms

Max Mara Micio Jacket in Pink

May 6

May 6 Max Mara Micio Jacket in Pink

Crown Princess Mary, Outerwear

Max Mara Olimpia Jacket in Mohair Wool and Silk Canvas

May 5

May 5 Max Mara Olimpia Jacket in Mohair Wool and Silk Canvas

Princess Caroline, Outerwear

Max Mara The Cube Short Trench Coat in Camel Water-Repellent Twill

May 5

May 5 Max Mara The Cube Short Trench Coat in Camel Water-Repellent Twill

Princess Caroline, Outerwear

Max Mara Wales Dress

Mar 28

Mar 28 Max Mara Wales Dress

Countess of Wessex, Dresses

Max Mara Amedea Trousers

Mar 16

Mar 16 Max Mara Amedea Trousers

Grand Duchess Maria Teresa, Bottoms

Max Mara Corea Trousers

Mar 11

Mar 11 Max Mara Corea Trousers

Countess of Wessex, Bottoms

Max Mara Alabama Blazer

Mar 11

Mar 11 Max Mara Alabama Blazer

Countess of Wessex, Outerwear

Max Mara Onirica Coat

Mar 4

Mar 4 Max Mara Onirica Coat

Crown Princess Mary, Outerwear

Max Mara Slingback Sandals

Feb 15

Feb 15 Max Mara Slingback Sandals

Princess Marie, Shoes

Max Mara Biker Boots

Feb 15

Feb 15 Max Mara Biker Boots

Princess Marie, Shoes

Max Mara Tasto Dress

Feb 7

Feb 7 Max Mara Tasto Dress

Queen Anne Marie, Dresses

Max Mara Emmy Small Pasticcino Bag

Feb 7

Feb 7 Max Mara Emmy Small Pasticcino Bag

Bags, Princess Alexandra DK

Max Mara Vociare Gown

Feb 7

Feb 7 Max Mara Vociare Gown

Princess Theodora, Gowns

Max Mara Salsa Coat

Feb 7

Feb 7 Max Mara Salsa Coat

Queen Anne Marie, Outerwear

Max Mara Pucci Dress

Feb 7

Feb 7 Max Mara Pucci Dress

Queen Anne Marie, Dresses

Max Mara Effige Coat

Feb 6

Feb 6 Max Mara Effige Coat

Queen Anne Marie, Outerwear

Max Mara Elisa Coat

Feb 5

Feb 5 Max Mara Elisa Coat

Queen Anne Marie, Outerwear