What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Jigsaw Velvet Bow Hairclip

Duchess of Cambridge, Accessories

Jigsaw Velvet Bow Hairclip

Duchess of Cambridge, Accessories

Duchess of Cambridge, Accessories

All tagged Max Mara

Max Mara Marat Shirt in Bordeaux

Dec 12

Dec 12 Max Mara Marat Shirt in Bordeaux

Princess Madeleine, Tops

Max Mara Digione Tuxedo Blazer in Bordeaux

Dec 12

Dec 12 Max Mara Digione Tuxedo Blazer in Bordeaux

Princess Madeleine, Outerwear

Max Mara Aceto Trousers in Bordeaux

Dec 12

Dec 12 Max Mara Aceto Trousers in Bordeaux

Princess Madeleine, Bottoms

Max Mara Randers Gown

Dec 11

Dec 11 Max Mara Randers Gown

Queen Letizia, Gowns

Max Mara Whitney Small Bag in Kaki

Dec 4

Dec 4 Max Mara Whitney Small Bag in Kaki

Princess Charlene, Bags

Max Mara Lora Waistcoat

Oct 25

Oct 25 Max Mara Lora Waistcoat

Queen Maxima, Outerwear

Max Mara Lampone Trousers

Oct 25

Oct 25 Max Mara Lampone Trousers

Queen Maxima, Bottoms

Max Mara Maestro Jumper

Oct 25

Oct 25 Max Mara Maestro Jumper

Queen Maxima, Tops

Max Mara Leisure Alessio A-Line Skirt in Tortora

Oct 15

Oct 15 Max Mara Leisure Alessio A-Line Skirt in Tortora

Princess Eugenie, Bottoms

Max Mara Venas Coat

Oct 11

Oct 11 Max Mara Venas Coat

Crown Princess Mary, Outerwear

Max Mara Agadir Dress

Oct 1

Oct 1 Max Mara Agadir Dress

Queen Anne Marie, Dresses

Max Mara Valanga Trousers

Sep 27

Sep 27 Max Mara Valanga Trousers

Queen Anne Marie, Bottoms

Max Mara Gradi Shirt Jacket

Sep 27

Sep 27 Max Mara Gradi Shirt Jacket

Queen Anne Marie, Outerwear

Max Mara Faenza Midi Dress

Sep 27

Sep 27 Max Mara Faenza Midi Dress

Queen Anne Marie, Dresses

Max Mara Evelin Dress

Sep 25

Sep 25 Max Mara Evelin Dress

Queen Anne Marie, Dresses

Max Mara Senna Trousers in Fragola

Sep 19

Sep 19 Max Mara Senna Trousers in Fragola

Princess Catharina-Amalia, Bottoms

Max Mara Osanna Blazer in Fragola

Sep 19

Sep 19 Max Mara Osanna Blazer in Fragola

Princess Catharina-Amalia, Outerwear

Max Mara Paraggi Blouse in White

Sep 13

Sep 13 Max Mara Paraggi Blouse in White

Queen Maxima, Tops

Max Mara Segale Trousers in Black

Sep 13

Sep 13 Max Mara Segale Trousers in Black

Queen Maxima, Bottoms

Max Mara Poldo Coat in Black

Sep 13

Sep 13 Max Mara Poldo Coat in Black

Queen Maxima, Outerwear