What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Philippe and Queen Mathilde host New Year Reception for European institutions Leaders

Jan 13, 2026

King Philippe and Queen Mathilde host New Year Reception for European institutions Leaders

Jan 13, 2026

Jan 13, 2026

Latest Find

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Max Mara Carbone Camel Trousers

Queen Maxima, Bottoms

Max Mara Carbone Camel Trousers

Queen Maxima, Bottoms

Queen Maxima, Bottoms

All tagged Max Mara

Max Mara Carbone Camel Trousers

Jan 13

Jan 13 Max Mara Carbone Camel Trousers

Queen Maxima, Bottoms

Max Mara Aramis Pullover

Jan 13

Jan 13 Max Mara Aramis Pullover

Queen Maxima, Tops

Max Mara Double-Breasted Blazer in White

Jan 1

Jan 1 Max Mara Double-Breasted Blazer in White

Princess Caroline, Outerwear

Max Mara Moriana Top

Dec 23

Dec 23 Max Mara Moriana Top

Princess Ariane, Tops

Max Mara Cantone Sweater

Dec 17

Dec 17 Max Mara Cantone Sweater

Crown Princess Mette Marit, Tops

Max Mara Betulla Skirt

Dec 17

Dec 17 Max Mara Betulla Skirt

Crown Princess Mette Marit, Bottoms

Max Mara Long Leather Belt in Bordeaux

Nov 28

Nov 28 Max Mara Long Leather Belt in Bordeaux

Princess Charlene, Accessories

Max Mara Astoria Cape

Nov 28

Nov 28 Max Mara Astoria Cape

Princess Charlene, Tops

Max Mara Guida Coat

Nov 2

Nov 2 Max Mara Guida Coat

Princess Charlene, Outerwear

Max Mara Long Leather Belt

Oct 29

Oct 29 Max Mara Long Leather Belt

Crown Princess Mary, Accessories

Max Mara Bellico Skirt

Oct 29

Oct 29 Max Mara Bellico Skirt

Crown Princess Mary, Bottoms

Max Mara Corfu Blazer

Oct 27

Oct 27 Max Mara Corfu Blazer

Princess Charlene, Outerwear

Max Mara Finale Trousers

Oct 27

Oct 27 Max Mara Finale Trousers

Princess Charlene, Bottoms

Max Mara Guelfo Blazer

Oct 27

Oct 27 Max Mara Guelfo Blazer

Crown Princess Mary, Outerwear

Max Mara Osol Trousers

Oct 18

Oct 18 Max Mara Osol Trousers

Princess Charlene, Bottoms

Max Mara Pagano Blazer

Oct 18

Oct 18 Max Mara Pagano Blazer

Princess Charlene, Outerwear

Max Mara Harald Blazer

Oct 16

Oct 16 Max Mara Harald Blazer

Princess Charlene, Outerwear

Max Mara Zulia Trousers

Oct 16

Oct 16 Max Mara Zulia Trousers

Princess Charlene, Bottoms

Max Mara Plava Trousers in Cherry

Oct 9

Oct 9 Max Mara Plava Trousers in Cherry

Countess of Wessex, Bottoms

Max Mara Alare Jacket in Cherry

Oct 9

Oct 9 Max Mara Alare Jacket in Cherry

Countess of Wessex, Outerwear