What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

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H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

Jan 9

Jan 9 Happy 43rd Birthday to the Princess of Wales!

Duchess of Cambridge, Princess of Wales

On Thursday, the Princess of Wales celebrated her 43rd birthday! A new photo taken this past summer by Matt Porteous was released to mark the day.

©Matt Porteous / Kensington Palace

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Featured

H. Stern Rock Season Earrings

October 10, 2026

H. Stern Rock Season Earrings

October 10, 2026

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October 10, 2026

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King Philippe and Queen Mathilde host New Year Reception

Jan 9 King Philippe and Queen Mathilde host New Year Reception

Happy 14th Birthday to Prince Vincent and Princess Josephine !

Jan 8 Happy 14th Birthday to Prince Vincent and Princess Josephine !