What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria becomes Patron of Confidencen Theatre

Jun 11, 2025

Crown Princess Victoria becomes Patron of Confidencen Theatre

Jun 11, 2025

Jun 11, 2025

Latest Find

Featured

Christian Dior Grommet Wool Beret in Ivory

Hats, Queen Sonja

Christian Dior Grommet Wool Beret in Ivory

Hats, Queen Sonja

Hats, Queen Sonja

Christian Dior Grommet Wool Beret in Ivory

Jun 12

Jun 12 Christian Dior Grommet Wool Beret in Ivory

Hats, Queen Sonja

Scandinavian Edition Breeze Coat

Jun 12

Jun 12 Scandinavian Edition Breeze Coat

Crown Princess Mary, Outerwear

Lois Skater Loose Jeans

Jun 11

Jun 11 Lois Skater Loose Jeans

Crown Princess Mette Marit, Bottoms

Theory Treeca Trousers in Black

Jun 11

Jun 11 Theory Treeca Trousers in Black

Princess Marie, Bottoms

Weill Braided Tweed Jacket

Jun 10

Jun 10 Weill Braided Tweed Jacket

Queen Silvia, Outerwear

Natan Bossy Long Dress in Green

Jun 10

Jun 10 Natan Bossy Long Dress in Green

HGD Stéphanie, Gowns

Haglöfs Tight Small Backpack in True Black/Fjell Green

Jun 10

Jun 10 Haglöfs Tight Small Backpack in True Black/Fjell Green

Crown Princess Mary, Bags

Iradj Moini Purple Flower Brooch

Jun 10

Jun 10 Iradj Moini Purple Flower Brooch

Grand Duchess Maria Teresa, Accessories, Brooches

Fjällräven Nikka Trousers

Jun 10

Jun 10 Fjällräven Nikka Trousers

Princess Josephine, Bottoms

Arc'teryx Beta AR Jacket

Jun 10

Jun 10 Arc'teryx Beta AR Jacket

Princess Josephine, Outerwear

Härkila Wildwood GTX Boots

Jun 10

Jun 10 Härkila Wildwood GTX Boots

Princess Josephine, Shoes

Natan Affina Top

Jun 10

Jun 10 Natan Affina Top

HGD Stéphanie, Tops

Fratelli Rossetti Hobo Sport Sneakers in Navy

Jun 10

Jun 10 Fratelli Rossetti Hobo Sport Sneakers in Navy

HGD Stéphanie, Shoes

Zimmermann Illustration Lace Gown

Jun 10

Jun 10 Zimmermann Illustration Lace Gown

Princess Astrid, Gowns

Miss Rosier Adèle Pleated Skirt

Jun 10

Jun 10 Miss Rosier Adèle Pleated Skirt

Princess Astrid, Bottoms

Miss Rosier Adèle Cape-Design Pleated Top

Jun 10

Jun 10 Miss Rosier Adèle Cape-Design Pleated Top

Princess Astrid, Tops

Susan Szatmary Pyramides Bag in Taupe

Jun 9

Jun 9 Susan Szatmary Pyramides Bag in Taupe

Crown Princess Victoria, Bags

Craft Royal Run 2025 T-Shirt

Jun 9

Jun 9 Craft Royal Run 2025 T-Shirt

Crown Princess Mary, Tops, Princess Josephine

Nike Swoosh Cap in Blue

Jun 9

Jun 9 Nike Swoosh Cap in Blue

Princess Isabella, Hats

Gabriela Hearst Luhan Shirt in Ivory Multi

Jun 9

Jun 9 Gabriela Hearst Luhan Shirt in Ivory Multi

Countess of Wessex, Tops