What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Sep 25, 2025

Queen Maxima and Princess Catharina-Amalia attend UN General Assembly - Day 3

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Queen Letizia, Bags

Massimo Dutti New 90s Shoulder Bag in White Nappa Leather

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Sep 5

Sep 5 Crown Prince Haakon and Crown Princess Mette-Marit mark Filmparken's 90th anniversary

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Crown Princess Mette-Mari

On Thursday, Crown Prince Haakon and Crown Princess Mette-Marit visited Filmparken to mark the studio’s 90th anniversary.

Jun 6

Jun 6 Queen Sonja and Crown Princess Mette-Marit host Afternoon at Oscarshall

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Crown Princess Mette-Mari, Queen Sonja

On Friday, Queen Sonja and Crown Princess Mette-Marit hosted Afternoon at Oscarshall on the occasion of choreographer Jiří Kylián and author Haruki Murakami's visit to Norway.

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 5 Crown Prince Haakon and Crown Princess Mette-Marit mark Filmparken's 90th anniversary

Jun 6 Queen Sonja and Crown Princess Mette-Marit host Afternoon at Oscarshall

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