What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

September 15, 2026

Latest Find

Featured

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

All tagged AO76

Aug 21

Aug 21 Swedish Crown Princess Family shares new summer photos

Heaven

Prince Oscar, Princess Estelle, Crown Princess Victoria

Jul 14

Jul 14 Swedish Royal family attends Jill Johnsson concert at Solliden

Heaven

Crown Princess Victoria, Princess Estelle, Princess Madeleine, Princess Sofia, Queen Silvia

On Wednesday evening, King Carl-Gustaf, Queen Silvia, Crown Princess Victoria, Prince Daniel, Princess Estelle, Prince Carl-Philip, Princess Sofia, and Princess Madeleine attended Jill Johnsson’s concert at Solliden Palace in Öland.

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 21 Swedish Crown Princess Family shares new summer photos

Jul 14 Swedish Royal family attends Jill Johnsson concert at Solliden

Follow Us

About Us

Blog

Recently Added

Shop