What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Read more →

Benedikte Thoustrup, Accessories, Earrings

All tagged IWC

Crown Princess Mette-Marit celebrates Oslo School of Architecture and Design's 75th anniversary.

Nov 12

Nov 12 Crown Princess Mette-Marit celebrates Oslo School of Architecture and Design's 75th anniversary.

Crown Princess Mette-Mari