What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UNDP's Ukraine Representative

Oct 23, 2025

Crown Princess Victoria meets UNDP's Ukraine Representative

Oct 23, 2025

Oct 23, 2025

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Alberto Biani Flared Tailored-Cut Trousers

Princess Sofia, Bottoms

Alberto Biani Flared Tailored-Cut Trousers

Princess Sofia, Bottoms

Princess Sofia, Bottoms

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Crown Princess Victoria visits Gårdsjö farm in Heby

Aug 23

Aug 23 Crown Princess Victoria visits Gårdsjö farm in Heby

Crown Princess Victoria

On Tuesday, Crown Princess Victoria visited the Gårdsjö farm in Heby to learn more about their sustainability work.