What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Aug 24, 2025

Latest Find

Featured

Nekane Patterns Flowing Pants

Princess Laurentien, Bottoms

Nekane Patterns Flowing Pants

Princess Laurentien, Bottoms

Princess Laurentien, Bottoms

All tagged Irene Danilovich

Crown Princess Victoria visits Umeå - Day 1

Aug 24

Aug 24 Crown Princess Victoria visits Umeå - Day 1

Crown Princess Victoria

On Sunday, Crown Princess Victoria started a three-day visit to Umeå in Västerbotten County.