What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Aug 24, 2025

Latest Find

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De Castro Rainbow Ikat Jacket

Crown Princess Mette Marit, Outerwear

De Castro Rainbow Ikat Jacket

Crown Princess Mette Marit, Outerwear

Crown Princess Mette Marit, Outerwear

All tagged Muchinskiy Jewelry

Queen Mathilde visits "Nocturnal Journey" exhibition

Jul 15

Jul 15 Queen Mathilde visits "Nocturnal Journey" exhibition

On Tuesday, Queen Mathilde visited the “Hans Op de Beeck: Nocturnal Journey” exhibition at the Royal Museum of Fine Arts Antwerp.

King Philippe and Queen Mathilde attend World Economic Forum - Day 1

Jan 22

Jan 22 King Philippe and Queen Mathilde attend World Economic Forum - Day 1

On Tuesday, King Philippe and Queen Mathilde attended the first day of the World Economic Forum in Davos, Switzerland.

Queen Mathilde visits 'Emile Claus, Prince of Luminism' exhibition

Jan 7

Jan 7 Queen Mathilde visits 'Emile Claus, Prince of Luminism' exhibition

On Tuesday, Queen Mathilde visited the 'Emile Claus, Prince of Luminism' exhibition at the Mudel Museum in Deinze.