What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde attends Be Philanthropy 2026 Congress

Apr 2, 2026

Queen Mathilde attends Be Philanthropy 2026 Congress

Apr 2, 2026

Apr 2, 2026

Latest Find

Featured

Natan Couture Straight-Leg Trousers in Red

Queen Maxima, Bottoms

Natan Couture Straight-Leg Trousers in Red

Queen Maxima, Bottoms

Queen Maxima, Bottoms

All tagged Odlo

Norwegian Royal Family attends Holmenkollen Ski Festival

Mar 14

Mar 14 Norwegian Royal Family attends Holmenkollen Ski Festival

On Saturday, King Harald, Queen Sonja, and Crown Prince Haakon attended the Holmenkollen Ski Festival.

Queen Mathilde takes part in 20 km of Brussels

May 25

May 25 Queen Mathilde takes part in 20 km of Brussels

On Sunday, Queen Mathilde took part in the 20 km of Brussels race.