What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Jun 24, 2025

Belgian State Visit to Chile - Day 1

Jun 24, 2025

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HGD Stéphanie, Accessories, Earrings

Santibé Baker Earrings in Blue

HGD Stéphanie, Accessories, Earrings

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May 27

May 27 Swedish Royal Family attends 2025 Polar Music Prize Ceremony

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Crown Princess Victoria, Queen Silvia

On Tuesday evening, King Carl Gustaf, Queen Silvia, Crown Princess Victoria, Prince Daniel, and Prince Carl Philip attended the 2025 Polar Music Prize Ceremony in Stockholm.

Oct 9

Oct 9 Prince Carl Philip and Princess Sofia host roundtable discussions with their Foundation

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Princess Sofia

On Tuesday, Prince Carl Philip and Princess Sofia hosted roundtable discussions with their Foundation.

Apr 15

Apr 15 Crown Princess Victoria attends digital meeting on the Swedish Presidency of the OSCE

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Crown Princess Victoria

Sep 18

Sep 18 Day 3 of the Swedish Visit to Denmark

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Crown Princess Mary, Crown Princess Victoria

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 27 Swedish Royal Family attends 2025 Polar Music Prize Ceremony

Oct 9 Prince Carl Philip and Princess Sofia host roundtable discussions with their Foundation

Apr 15 Crown Princess Victoria attends digital meeting on the Swedish Presidency of the OSCE

Sep 18 Day 3 of the Swedish Visit to Denmark

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