What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary opens Christian IV's restored winter room at Rosenborg Castle

November 7, 2026

Queen Mary opens Christian IV's restored winter room at Rosenborg Castle

November 7, 2026

On Thursday, Queen Mary officially opened Christian IV's restored winter room at Rosenborg Castle.

Read more →

November 7, 2026

Latest Find

Featured

Zara ZW Collection Minimal Wool Blend Blazer in Grey

Princess Beatrice, Outerwear

Zara ZW Collection Minimal Wool Blend Blazer in Grey

Princess Beatrice, Outerwear

Read more →

Princess Beatrice, Outerwear

All tagged Toni Maticevski

King Frederik and Queen Mary attend unveiling of King Frederik's portrait

Sep 27

Sep 27 King Frederik and Queen Mary attend unveiling of King Frederik's portrait

Crown Princess Mary, Queen Mary

On Friday, King Frederik and Queen Mary attended the unveiling of a new portrait of King Frederik.

Regal Review: Prince Henrik's 80th Birthday Celebrations in 2014

Jun 11

Jun 11 Regal Review: Prince Henrik's 80th Birthday Celebrations in 2014

Crown Princess Mary, Princess Athena, Princess Isabella, Princess Josephine, Princess Marie, Queen Margrethe