What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Joachim and Princess Marie attend Greenland National Day reception

Jun 24, 2025

Prince Joachim and Princess Marie attend Greenland National Day reception

Jun 24, 2025

Jun 24, 2025

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Gucci GG Snakeskin Shoulder Bag

Bags, Princess Beatrix

Gucci GG Snakeskin Shoulder Bag

Bags, Princess Beatrix

Bags, Princess Beatrix

All tagged Ucha

Queen Maxima marks 10th anniversary of Neighborhood Families

May 15

May 15 Queen Maxima marks 10th anniversary of Neighborhood Families

On Thursday, Queen Maxima marked the 10th anniversary of the Neighborhood Families initiative in Doorn.

Queen Maxima attends events with Money Wise and Mind US

Jun 25

Jun 25 Queen Maxima attends events with Money Wise and Mind US

On Wednesday, Queen Maxima attended two events in The Hague and Beverwijk for Money Wise and Mind US.