What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia's Golden Wedding Anniversary - Evening Concert & Dinner

June 13, 2026

King Carl Gustaf and Queen Silvia's Golden Wedding Anniversary - Evening Concert & Dinner

June 13, 2026

June 13, 2026

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Zara Kids Textured Jacket

Princess Leonore, Outerwear

Zara Kids Textured Jacket

Princess Leonore, Outerwear

Princess Leonore, Outerwear

All tagged Ver de Terre

Crown Princess Victoria and Prince Oscar mark International Day for Biological Diversity

May 24

May 24 Crown Princess Victoria and Prince Oscar mark International Day for Biological Diversity

Crown Princess Victoria, Prince Oscar

On Friday, Crown Princess Victoria and Prince Oscar marked International Day for Biological Diversity.

Swedish Crown Princess Family shares photos of their summer holidays

Aug 23

Aug 23 Swedish Crown Princess Family shares photos of their summer holidays

Crown Princess Victoria, Prince Oscar, Princess Estelle

On Friday, Kungahuset shared photos of the Crown Princess family’s summer holidays in Sweden.