What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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October 20, 2026

Singaporean State Visit to Sweden - Day 2

October 20, 2026

On Tuesday, the President and First Lady of Singapore spent their second day in Sweden.

October 20, 2026

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Grand Duchess Maria Teresa, Tops

Saint Laurent Silk Long Sleeve Button-Up Top

Grand Duchess Maria Teresa, Tops

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Nov 24

Nov 24 Swedish Crown Princess Family attends Sweden v Germany basketball game

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Crown Princess Victoria, Prince Oscar, Princess Estelle

On Friday evening, Crown Princess Victoria, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden v Germany basketball game held as part of the FIBA EuroBasket 2025 Qualifiers.

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 24 Swedish Crown Princess Family attends Sweden v Germany basketball game

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