What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Grand Duchess Stéphanie meets representatives of Luxembourg Hospitals Federation

Jan 9, 2026

Grand Duchess Stéphanie meets representatives of Luxembourg Hospitals Federation

Jan 9, 2026

Jan 9, 2026

Latest Find

Featured

Massimo Rebecchi Beaded Trim Skirt

Crown Princess Mette Marit, Bottoms

Massimo Rebecchi Beaded Trim Skirt

Crown Princess Mette Marit, Bottoms

Crown Princess Mette Marit, Bottoms

All in Prince Gabriel

Swedish Royal Family attends Prince Julian's Christening

Aug 14

Aug 14 Swedish Royal Family attends Prince Julian's Christening

Crown Princess Victoria, Prince Alexander, Prince Gabriel, Prince Julian, Prince Nicolas, Prince Oscar, Princess Adrienne, Princess Estelle, Princess Leonore, Princess Madeleine, Queen Silvia, Princess Sofia

Swedish Royal Family shares new summer photo

Jul 23

Jul 23 Swedish Royal Family shares new summer photo

Crown Princess Victoria, Prince Alexander, Prince Nicolas, Prince Gabriel, Prince Julian, Queen Silvia, Princess Adrienne, Princess Estelle, Prince Oscar, Princess Leonore, Princess Madeleine, Princess Sofia