What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

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Scapa Aria Jumper

HGD Stéphanie, Tops

Scapa Aria Jumper

HGD Stéphanie, Tops

HGD Stéphanie, Tops

All in Princess Estelle

Regal Review: King Carl Gustaf's 70th Birthday Celebrations

May 1

May 1 Regal Review: King Carl Gustaf's 70th Birthday Celebrations

Crown Princess Mary, Crown Princess Victoria, Princess Estelle, Princess Madeleine, Princess Martha Louise, Princess Sofia, Queen Margrethe, Queen Silvia, Queen Sofia, Princess Benedikte

Dec 19
Dec 19 Christmas Greetings from Haga Palace

Crown Princess Victoria, Princess Estelle, Prince Oscar