What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

Armani Jeans

Armani Jeans Houndstooth Spot Print Poncho.jpg

Armani Junior

Armani Junior Ruffle-Trim Jacket.jpg

Armani Junior Wool Coat in Navy.jpg

Dries Van Noten

Dries Van Noten Double-Breasted Silk Coat.jpg

Emporio Armani

Emporio Armani Printed Jacket.jpg

Jacadi Double-Breasted Trench Coat in Coral.jpg

Jigsaw Double Face Shawl Wrap Coat in Navy.jpg

Jigsaw Belted Tuxedo Jacket in Blue.jpg

Maje Cardigan.png

Poivre Blanc

Poivre Blanc Stretch Ski Jacket in Pink.jpg

Sandro Cardigan.png

Zara Double Breasted Handmade Coat in Grey.jpeg

Zara Fringe Oversized Knit Jacket.png

zara-olive-green-army-green-cream-beige-tan-short-parka-with-tassels-m-jacket-size-8-m-0-1-650-650.jpg