What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

Adidas Stan Smith Shoes in White:Collegiate Burgundy.jpg

Adidas Stan Smith Shoes in WhiteBlue.jpg

Adidas Stan Smith Shoes in White:Red.jpg

Adidas Stan Smith Shoes in Core White:Dark Blue.jpg

adidas Originals Handball Spezial Trainers in Collegiate Navy Clear Sky Gum5.jpg

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Armani Junior

Armani Junior Bow Ballet Flats in Navy Patent Leather.jpg

ASICS GEL-CUMULUS 24 TR Shoes in Nature Bathing Night Shade.jpg

Carolina Herrera

Emporio Armani

Gianvito Rossi

gianvito-rossi-blue-105-ankle-strap-suede-sandals_13434215_16545975_800.jpg

Giorgio Armani

Blue Suede & Patent

Blue Suede & Patent

Giorgio Armani.png

Jimmy Choo Gilbert Pumps in Boysenberry Suede.jpg

Jimmy Choo Romy 100 Pumps (Black).jpg

Les Tropéziennes by M Belarbi

Les Tropéziennes by M Belarbi Hamess Sandals in Snakeskin.jpg

Maje Fairy Sandals in Red.jpg

Michael Kors

Nike Performance Flex Run 2015 Shoes in Atomic PinkHyper OrangeOpti YellowWhitejpg.jpg

Nike Air Zoom Pegasus 37 Running Shoes in Pale IvoryGhost-Barely Volt.png

Superga 2790 ACOTW Sneakers in Navy Canvas.jpg

The Kooples

The Kooples.png

Vans Old Skool Shoes in Blue Fog:True White.jpg