What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

Anthropologie

Anthropologie Floreat Adena Blouse in Blue:White.jpg

Bellerose Striped Fitted Blouse.jpg

Dex Cutout Split Neck Top in White.jpg

Dries van Noten

Emporio Armani

Essentiel Antwerp

H&M Off-The-Shoulder Top in Black.jpg

Kiprun Long-Sleeved Seamless Running T-Shirt in Black.jpg

Maje Mashup One-Shoulder Knit Top in White.jpg

Mango Cropped Knit Sweater.jpg

Massimo Dutti

O'Rèn 'Allez les Belges' Sweatshirt in Grey.jpg

Reformation

Reformation Top.png

Sandro Sweater.png

Zara Crochet Lace Top in Red.jpg

Zara Layered Top with Crochet Trim.jpg

Zara Broderie Anglaise Short-Sleeve Top.jpg

Zara Frilled Top in Pink.jpg