What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene attends 27th No Finish Line race

November 14, 2026

Princess Charlene attends 27th No Finish Line race

November 14, 2026

On Saturday, Princess Charlene attended the 27th No Finish Line race in Monte-Carlo.

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November 14, 2026

Latest Find

Featured

Max Mara Studio Flared Jacquard Jersey Trousers in Camel

Beatrice Casiraghi, Bottoms

Max Mara Studio Flared Jacquard Jersey Trousers in Camel

Beatrice Casiraghi, Bottoms

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Beatrice Casiraghi, Bottoms

Awon Golding

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Jane Taylor

Jane Taylor Knotted Headband in Blue Velvet.png

Jane Taylor Millinery Katie Luxury Felt Trilby Hat with Satin Band in Midnight.png

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With Veil

Nicola de Selincourt

Royal Ascot 2024

Royal Ascot 2024

Goodwood Festival 2024

Goodwood Festival 2024

Royal Ascot 2025 - Day 3

Royal Ascot 2025 - Day 3