What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

Alter Designs

Alter Designs Sasha Tight Socks in Black.png

Ana Carolina Valencia

Ana Carolina Valencia Gardenia Emerald Earrings.jpg

Ana Carolina Valencia Lace Maxi Bracelet in Gold with Emerald.jpg

Bimba y Lola

Bimba+y+Lola+Folk+Tale+Scarf+in+Taupe.jpg

Cartier+Juste+un+Clou.jpg

Screen Shot 2022-04-17 at 3.09.18 PM.png

Céline+Triomphe+01+Sunglasses+in+Blonde+Havana.png

Chanel 2.55 Reissue Phone Case in Quilted Silver Aged Calfskin Leather.jpg

Chanel Faux Pearl Round Sunglasses.jpg

Christian Dior

Christian Dior Dior Ribbon Choker.jpg

David Yurman

David Yurman Châtelaine Drop Earrings with Diamonds.jpg

David Yurman Venetian Quatrefoil Double-Drop Earrings with Diamonds in 18K White Gold.jpg

Emilio Pucci

Pucci L'Alba Necklace.png

Hermes Rivale Double Bracelet.jpg

Linda Farrow

x The Attico

Messika My Twin Mismatched Earrings in 18k White Gold Diamond.jpg

Messika Move Addiction Earrings in 18K White Gold & Diamond Pavé.jpg

Messika My Twin Cuff Bracelet.jpg

Messika Move Romane Large Ring in Rose-Gold And Diamond.jpg

Miu Miu Elasticized Nappa Leather Belt in Black.jpg

Miu Miu Sunglasses.png

Miu Miu Earrings.png

Miu Miu Necklace.png

Miu Miu Belt.png

Miu Miu SMU11Z Sunglasses in Honey HavanaClear.png

Miu Miu Leather and Metal Bracelet in GoldBlack.png

Miu Miu MU 54ZS Sunglasses in Pale GoldDark Pink Silver.png

Miu Miu Metal and Leather Flower Earrings in GoldChalk White.png

Miu Miu Silk Ribbed Socks in Astro.png

Miu Miu Enameled Metal Earrings in Black.png

Miu Miu Rêverie Sunglasses in Black with Slate Gray Lenses.png

Musu Vision Sunglasses in Hornet.png

Musu Vision Sunglasses in Onyx.png

Nina+Ricci+Lambskin+Gloves+in+Ivory.jpg

Patou Heart Chain Necklace in Gold-Plated Brass.png

Viltier Amethyst.png

Viltier Peridot.png

Zara Metal Woven Stone Necklace.jpg