What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

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Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

Aug 10

Aug 10 Betsey Johnson Printed Tunic

Princess Eugenie, Tops

Screenshot 2023-08-10 at 11.46.40 AM.png

Screenshot 2023-08-10 at 11.46.40 AM.png

Betsey Johnson Printed Tunic

Salmon and pink printed tunic

Worn by Princess Eugenie on:

31 July 2006 - Unforgivable Fragrance Dinner

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Christian Dior 2844 Sunglasses

Aug 10 Christian Dior 2844 Sunglasses

Oscar de la Renta Plaid Skirt

Aug 10 Oscar de la Renta Plaid Skirt