What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

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Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

Jan 25

Jan 25 Emily London Annaside Beret in Black Straw

Princess Beatrice, Hats

Emily London Annaside Beret in Black Straw

Black straw beret.

Worn by Princess Beatrice on:

24 June 2017 - Royal Ascot 2017 - Day 5

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Vita Kin Rhombus Belt in White

Jan 25 Vita Kin Rhombus Belt in White

Alexander McQueen One-shoulder Crinkled Silk-chiffon and Satin Gown with Floral Detailing

Jan 25 Alexander McQueen One-shoulder Crinkled Silk-chiffon and Satin Gown with Floral Detailing