What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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Queen Letizia, Bags, Princess Leonor

Massimo Dutti Nappa Leather Bag with Double Strap

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Dec 17

Dec 17 H&M x Simone Rocha Pearl Headband

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Princess Beatrice, Accessories

H&M x Simone Rocha Pearl Headband

Pearl-embellished padded headband.

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Worn by Princess Beatrice on:

17 November 2022 - Street Child event

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Dec 22, 2024

Massimo Dutti Nappa Leather Bag with Double Strap

Dec 22, 2024

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 17 H&M x Simone Rocha Pearl Headband

H&M x Simone Rocha Pearl Headband

Worn by Princess Beatrice on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 17 H&M x Simone Rocha Pearl Headband

H&M x Simone Rocha Pearl Headband

Worn by Princess Beatrice on:

Dec 17 Red Valentino Brocade Coat

Dec 16 Natan Couture Galaxy Dress in Blush Pink

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