What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Mar 12 Justine Bradley-Hill Edna Hat in Navy

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Justine Bradley-Hill Edna Hat in Navy

Flower-embellished trilby hat.

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Worn by Zara Phillips on:

12 March 2020 - Cheltenham Festival 2020 - Day 3

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Mango Classic Trench Coat with Belt

Oct 25, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 12 Justine Bradley-Hill Edna Hat in Navy

Justine Bradley-Hill Edna Hat in Navy

Worn by Zara Phillips on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 12 Justine Bradley-Hill Edna Hat in Navy

Justine Bradley-Hill Edna Hat in Navy

Worn by Zara Phillips on:

Mar 13 Really Wild Tie Belt Shawl Collar Coat in Vine Green

Mar 12 William & Son Mini Bruton Day Bag in Navy Calfskin

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