What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Mette Marit, Outerwear

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Jun 15 Mathilde Førster Lilac Straw Hat

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Mathilde Førster Lilac Straw Hat

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Worn by Queen Margrethe on:

15 June 2023 - Norwegian Visit to Denmark
15 September 2023 - King Carl Gustaf’s Golden Jubilee Te Deum

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May 14, 2025

Alberta Ferretti Wool Long Coat

May 14, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 15 Mathilde Førster Lilac Straw Hat

Mathilde Førster Lilac Straw Hat

Worn by Queen Margrethe on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 15 Mathilde Førster Lilac Straw Hat

Mathilde Førster Lilac Straw Hat

Worn by Queen Margrethe on:

Jun 16 Erdem Narella Dress

Jun 15 Peter Kaiser Malana Mid-Heel Pumps in Navy Suede

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