What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

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May 6 Philip Treacy OC 928 Hat in White

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Philip Treacy OC 928 Hat in White

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Worn by Queen Mathilde on:

6 May 2023 - Coronation of King Charles III
21 July 2024 - National Day

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 6 Philip Treacy OC 928 Hat in White

Philip Treacy OC 928 Hat in White

Worn by Queen Mathilde on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 6 Philip Treacy OC 928 Hat in White

Philip Treacy OC 928 Hat in White

Worn by Queen Mathilde on:

May 6 Carolina Herrera Scala Insignia Clutch in Pink

May 6 Philip Treacy OC 948 Hat in Light Blue

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