What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 10Jul23-MT3

Natan Couture Orix Gown in Fuchsia

Feb 22

Feb 22 Natan Couture Orix Gown in Fuchsia

Grand Duchess Maria Teresa, Gowns

Prada Metallic Mid Heel Pumps in Grey Satin

May 13

May 13 Prada Metallic Mid Heel Pumps in Grey Satin

Grand Duchess Maria Teresa, Shoes