What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 10Jun15-Bea1

H&M Waffle-Knit A-Line Skirt in Black

Nov 6

Nov 6 H&M Waffle-Knit A-Line Skirt in Black

Princess Beatrice, Bottoms

Pretty Ballerinas Metal Cap-Toe Ballet Flats

Jun 28

Jun 28 Pretty Ballerinas Metal Cap-Toe Ballet Flats

Princess Beatrice, Shoes

Auxiliary Bega Satchel in Brown Suede

Jan 19

Jan 19 Auxiliary Bega Satchel in Brown Suede

Princess Beatrice, Bags