What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 10Mar23-M

Gucci Sapphire Silk Cady Trousers

Mar 10

Mar 10 Gucci Sapphire Silk Cady Trousers

Crown Princess Mary, Bottoms

Gucci Sapphire Silk Cady Top

Mar 10

Mar 10 Gucci Sapphire Silk Cady Top

Crown Princess Mary, Tops

Dolce & Gabbana Bellucci Pumps in Grey Lurex Lace

Nov 29

Nov 29 Dolce & Gabbana Bellucci Pumps in Grey Lurex Lace

Crown Princess Mary, Shoes, Princess Beatrice

Bruun Rasmussen Flower Diamond Earrings

May 15

May 15 Bruun Rasmussen Flower Diamond Earrings

Crown Princess Mary, Accessories, Earrings