What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 10Nov22-Max1

Gianvito Rossi Gianvito 105 Pumps in Burgundy Velvet

Apr 6

Apr 6 Gianvito Rossi Gianvito 105 Pumps in Burgundy Velvet

Queen Maxima, Shoes

Valentino Cape-back Silk-georgette Gown In Red

May 17

May 17 Valentino Cape-back Silk-georgette Gown In Red

Queen Maxima, Gowns