What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

Princess Madeleine meets Bonnie with Min Stora Dag

September 19, 2026

On Wednesday, Princess Madeleine met with 13-year-old Bonnie at the Royal Palace as Patron of Min Stora Dag.

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September 19, 2026

Latest Find

Featured

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

Johanna Ortiz Intricate Islands Blouse

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 10Oct24-M1

Jesper Hovring One-Shoulder Velvet Gown

Oct 10

Oct 10 Jesper Hovring One-Shoulder Velvet Gown

Crown Princess Mary, Gowns

Gianvito Rossi Pointed Toe Patent Leather 105 Pumps

Feb 5

Feb 5 Gianvito Rossi Pointed Toe Patent Leather 105 Pumps

Crown Princess Mary, Shoes

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Rebekka Notkin Darling Earrings in Gold

Oct 23

Oct 23 Rebekka Notkin Darling Earrings in Gold

Crown Princess Mary, Accessories, Earrings

Yves Saint Laurent Muse Clutch in Yellow Satin

Sep 2

Sep 2 Yves Saint Laurent Muse Clutch in Yellow Satin

Crown Princess Mary, Bags